SOURCE: Ribbit


November 17, 2009 08:00 ET

Ribbit Brings Unified Mobile Communications to Sales Professionals on the AppExchange

New SMS Messaging and Voice-Based Record Creation Features in Ribbit for Salesforce CRM Help Accelerate CRM Information and Sales Productivity

MOUNTAIN VIEW, CA--(Marketwire - November 17, 2009) - Ribbit, a BT company that delivers communication services that innovate and transform the way we interact, announces the latest version of its award-winning Ribbit for Salesforce CRM. It will be demoed at the company's booth (#317) at Dreamforce '09,'s user and developer conference taking place this week in San Francisco. Ribbit is also one of a handful of selected mobile partners that is showcasing products in the Dreamforce Mobile Pavilion.

Built using the platform, the new version of Ribbit for Salesforce CRM will be available for a free test drive and deployment following the Dreamforce launch on the AppExchange at

Using the same cloud computing principles as, Ribbit is providing the first service that enables mobile professionals to unify the communication and CRM tools they are already using, and dramatically improve productivity. Voted "Best Mobile App" in 2008 by customers, Ribbit allows users to keep the same phone number, CRM system and email account, and now offers new SMS functionality, stronger voice-to-text features, deep integration for mobile access to, "find me, follow me" technology and an upgraded user and administrative interface. Ribbit is the first service that enables CRM customers to easily program how voice and SMS interact with their Salesforce CRM workflow.

Analyst firms report that wide adoption of unified communication in the enterprise has been traditionally hampered by the need for forklift hardware and software upgrades and the fact that management of messaging and telephony typically lie in different groups. In addition, companies with people in the field often report difficulty in driving CRM adoption and capturing full ROI. Ribbit has eliminated those roadblocks, bringing unified mobile communications -- that can be integrated into Salesforce CRM -- to sales and other customer facing departments.

" customers actively look for opportunities to broaden the tools they provide to salespeople to improve collaboration between the field and the office to win more business," said Kendall Collins, chief marketing officer, "With and partners like Ribbit on the AppExchange, companies have enterprise-ready options for empowering the field sales team. The proliferation of mobile devices as a sales tool is an example of how cloud computing enables companies to adapt communication models to maximize sales efficiency."

Through Ribbit's SMS integration, users can now send personal or automated text messages from Salesforce CRM, respond to voicemails with SMS messages or create SMS reminders for events and tasks in Salesforce CRM. Ribbit also sends users SMS notifications for new voice messages, including the voice-to-text conversion.

Ribbit is taking the next step in voice-enabling data entry into Users can now talk to create new custom records or cases and kick-off workflow. Users can also record email drafts and meeting notes via their mobile phone. When an incoming call can't be answered, voice-to-text transcription allows Ribbit users to receive, respond to and forward voice messages -- without ever dialing in to listen. Messages are automatically mapped to leads, contacts and in-progress deals in, and because it is transcribed to text, voice-based records act like data objects that are both searchable and shareable.

"Customers have been asking us how to take the next step in tying mobile communications to Salesforce CRM, especially around SMS and dictating information into CRM," said Greg Goldfarb, vice president and general manager of enterprise applications at Ribbit. "Ribbit's extensible platform has enabled us to quickly integrate new capabilities that are instantly accessible without any new software or hardware. We've gone a significant step further in blending mobility and CRM and as a result, salespeople are now able to spend less time on tedious tasks, and sell more."

Ribbit for Salesforce CRM is available in the US and the UK. Ribbit offers free enterprise pilots and pricing starts at $15 per user per month, with no additional set-up fees.

Additional Information:

-- Customer Testimonials

-- Screenshots - Call Mapping and Create Custom Case

-- Demo Video

More information about Ribbit for Salesforce CRM can be found at

About the Platform and AppExchange is the only proven enterprise platform for building and running business applications in the cloud. The platform powers the Salesforce CRM applications with more than 800 ISV partner applications like those from CODA and Fujitsu, and more than 120,000 custom applications used by's 63,200 customers such as Japan Post, Kaiser Permanente, KONE and Sprint Nextel.

Applications built on the platform can be easily distributed to the entire cloud computing community through the AppExchange marketplace at

About Ribbit

Ribbit is an open platform for communication innovation, bringing together the Internet, voice and data to form a new world of intelligent, integrated communication solutions. We see a future where rich voice and data travels seamlessly across devices, networks, carriers and protocols to create a better informed and more connected world. Ribbit was created to accelerate that future.

Ribbit is headquartered in Mountain View, Calif. Ribbit is a wholly owned subsidiary of BT. For more information about Ribbit, please visit