SOURCE: Ribbit


February 11, 2010 08:00 ET

Ribbit's Converged Communications Desktop for Windows 7 Helps Transform Service Provider Revenue Model

Platform Provides Immediate Opportunities to Integrate Rich Communications Into Existing Networks, Build Revenues and Attract and Retain Customers

MOUNTAIN VIEW, CA and BARCELONA, SPAIN--(Marketwire - February 11, 2010) - Ribbit, a BT company delivering cloud-based communications that merge telephony with the web, announced it has co-developed a customizable desktop interface with Microsoft, Magpie and Amadeus that consolidates communications in a single place. This application, Ribbit for Windows 7 (code name: Meridia), will help carriers leverage their existing customer base and network assets to boost revenues and add more value to their subscribers. Ribbit for Windows 7, will be demonstrated at the Mobile World Congress in Barcelona (taking place February 15-18, 2010) in the Microsoft booth #1D19.

Ribbit for Windows 7 is compatible with Windows Live Contacts and provides new ways to stay connected in a rich mobile desktop experience. It offers click-to-call/click-to-conference functionality, visual voicemail, SMS and instant messaging (IM) via an intuitive, customizable, drag and drop user interface using touch-screen features from Microsoft's Windows Presentation Foundation (WPF).

The Changing Face of Telco

Built as a proof-of-concept, Ribbit for Windows 7 demonstrates how carriers can apply trends impacting the telecommunications industry to increase average revenue per user (ARPU). As a branded desktop application, Ribbit for Windows 7 brings the carrier brand to the forefront of the customer experience, and provides a revenue-generating vehicle through local advertising and international call termination. Using an opt-in model, the companies who own this data can market and advertise based on their understanding of their subscribers' tastes, geographic location and social graph.

Carriers and service providers are struggling to maintain growth and relevancy in an increasingly mobile-dominated world. In fact, according to a March 2009 IBM Global CEO Survey, more than half of the telecom executives surveyed plan to open their networks to external application providers, and a third of them are considering ways to capitalize on existing customer relationships and mobile networks to help boost ARPU. "This emerging monetization model will enable providers to deliver bundled applications and services that will yield a higher margin and reduce subscriber churn. By leveraging Ribbit's powerful platform based APIs, providers can enter markets they were once unable to reach due to regulation of the telecom industry and the cost-prohibitive nature of building out networks," states Joe Black, Ribbit VP of Strategy and Business Development.

Voice as an Application Drives Increased Revenue and Decreases Subscriber Churn

As a wholly-owned subsidiary of BT, Ribbit understands how to help carriers improve subscriber productivity, sustain high value margins and reduce subscriber churn through bundled services. Ribbit's open, cloud-based Platform-as-a-Service (PaaS) model allows telecom companies to eliminate the tremendous cost associated with building out a network that would otherwise require 24 - 36 months to build, deploy and market.

"Over the last couple of years, we've watched a number of trends create an environment that is now revolutionizing the communications industry -- among those is voice as an application and communications networks as programming platforms," said Joseph Hofstader, Telecommunications Industry Architect and Evangelist, Microsoft Communications Sector. "Today, network carriers have an opportunity to increase their revenues by applying the economic model of the Web to the telecommunications industry. By offering value-added communications services, they can capitalize on technological advancements. The application of the still-evolving Internet business model to a century old industry may seem contradictory to many passive observers but a closer look reveals that the main revenue drivers in both industries are remarkably similar: subscriptions, transactions and advertising -- and that is where the opportunity lies."

Ribbit for Windows 7 builds on the work Ribbit has done with Microsoft Silverlight and .Net to bring programmable communications to the Microsoft developer and designer communities around the world. Find out more at

The Mobile Cloud: Transforming the Way Services and Applications are Consumed

Also at this year's Mobile World Congress, Crick Waters, Co-Founder and Senior Vice President of Strategy and Business Development at Ribbit, will speak on a panel titled "'Building the Mobile Cloud." From 4 p.m. to 5:30 p.m. on Wednesday, February 17th, Waters will discuss why mobile cloud computing can no longer be seen as just an enterprise offering and why he believes it has the potential to radically transform the way in which services and applications are developed and consumed. Additional topics addressed during this session include whether the evolution of cloud computing will commoditize operator assets or provide new opportunities for generating additional sources of revenue.

For more information about this new converged communications platform offering, please contact Brian Coulter at or call +1-415-336-8573.


Ribbit is an open platform for communication innovation, bringing together the Internet, voice and data to form a new world of intelligent, integrated communication solutions. We see a future where rich voice and data travels seamlessly across devices, networks, carriers and protocols to create a better informed and more connected world. Ribbit was created to accelerate that future.

Headquartered in Mountain View, California, Ribbit is a wholly owned subsidiary of BT. For more information about Ribbit, please visit