SOURCE: The Fashion House, Inc.

October 31, 2006 20:03 ET

Richard Tyler Appears on QVC for Annual FFANY Shoes on Sale Charity Gala

The Fashion House Donates tyler. Richard Tyler Footwear to Support Breast Cancer Research and Education

NEW YORK, NY -- (MARKET WIRE) -- October 31, 2006 -- The Fashion House, Inc. (OTCBB: FHHI) donated $50,000 worth of tyler. Richard Tyler footwear in support of the annual FFANY Shoes on Sale event on QVC that raises funds for breast cancer research and education. The company was recognized as a Platinum Donor and famed designer Richard Tyler appeared on the live telecast on QVC.

Mr. Tyler went on-air to help sell two styles of tyler. Richard Tyler shoes, with all proceeds benefiting charities fighting breast cancer. Seen by nine million viewers, the tyler. Richard Tyler shoes sold out in a matter of minutes.

The telecast was broadcast from the celebrity-studded gala at the Waldorf-Astoria in New York and is QVC's most-watched show of the year. In addition to Mr. Tyler, fashion luminaries in attendance were Diane von Furstenberg, Christian Louboutin and Kenneth Cole. Celebrities at the event included Bebe Neuwirth, Mya and the show's host, Carmen Electra.

"Events like this are excellent ways to further elevate our brand recognition," said John Hanna, president and CEO of The Fashion House. "Reaching out to nine million viewers is equivalent to advertising on a major network show during prime-time."

tyler. Richard Tyler shoes retail between $110 and $160 and feature fashion-forward designs. They are available at department stores and specialty retailers nationwide.

About The Fashion House, Inc.

The Fashion House is a design-driven footwear company that harnesses the established value of the world's most successful brands to bring quality women's footwear and glamour to the mass market through top department stores and other major retail channels. The Fashion House designs, manufactures, and licenses women's designer footwear for high-profile designer brands. The Company has signed exclusive worldwide licensing agreements with a number of global fashion industry leaders, including Bill Blass, Oscar de la Renta, Richard Tyler and Isaac Mizrahi, to develop and design footwear product lines that bear these valuable brand names. The Fashion House actively pursues new business opportunities and continued growth in a strategy of acquisitions of sustainable niche brands, optimal penetration of existing sales channels and the expansion of Web-based and other traditional catalog operations. For additional information about our company, visit www.thefashionhouseinc.com.

Contact Information

  • Contact:
    Jennifer Hinkle
    The Fashion House, Inc.
    (323) 939-3031