SOURCE: Element 21 Golf Co.

January 16, 2008 10:35 ET

Rick Smith Joins Element 21 Golf Company at the 2008 PGA Merchandise Show in Orlando, Florida

TORONTO--(Marketwire - January 16, 2008) - Element 21 Golf Company ("e21") (OTCBB: EGLF) (FRANKFURT: BJQ), the manufacturer of advanced Scandium Alloy golf and fishing equipment, confirmed today Rick Smith will join Element 21 Golf Company at the 2008 PGA Merchandise Show to be held January 16-19, 2008 at the Orange County Convention Center Orlando, Florida.

Element 21 Golf Company will feature their revolutionary line of Scandium Emc2 Irons, Hybrids and Drivers.

Rick Smith, the internationally renowned golf instructor and course designer who entered into an endorsement contract with the Company in September 2007, will be on hand at the Element 21 booth on Friday, January 18. He will be available to answer questions and discuss the many advantages of Scandium for the PGA Tour professionals, as well as the high and low handicap golfers.

"With our current endorsement contracts with Rick Smith, Roger Maltby, Frank Nobilo and Steve Pate, and numerous PGA Tour players using Scandium technology on unendorsed basis, the Element 21 message is spreading. This show will continue to educate the industry about Scandium advantages," commented Dr. Nataliya Hearn, President & CEO of Element 21 Golf Company.

About The Element 21 Eagle One Scandium Shafts

Element 21's Scandium Alloy shafts are manufactured using a proprietary 25-step production process to create a seamless, extruded shaft. Variable wall thickness and the alloy's high tensile strength result in a vibration dampening system called ShockBlok™, with 270% better shock attenuation than steel shafts, that protects golfers' bodies, bones and joints. Each Element 21 shaft is made from a single piece of Scandium Alloy resulting in unmatched consistency from club to club as well as unprecedented accuracy and an industry leading torque of as low as 1.4 degrees.

About The Emc2 Hybrids

The sleek design of the Scandium-driven Emc2 Hybrids boasts minimum crown thickness allowing for maximum CG specifications. The Crown Louvers serve as an exceptional alignment aid for improved accuracy. The low weighting internally of the clubs provides a low center of gravity resulting in ease of launching. The open face angle enables a wide range of players to control a straighter shot pattern.

About the Emc2 Driver

In recent robotic testing, e21's Emc2 Scandium driver outperformed the top three selling Titanium drivers in the marketplace in both distance and accuracy. In off-center heel and toe hits, Emc2 recorded an average carry dispersion of 8 feet, beating the competition by an unprecedented 263%, 288% and 338%. During distance testing the longest drive of the day was 274 yards recorded by Emc2, 29 yards longer than one of its competitors' longest drives.

About Element 21 Golf Company:

Element 21 Golf Company develops and markets award-winning golf and fishing products made from the Company's next-generation, proprietary Scandium Alloys. Element 21's high performance products deliver dramatic improvements in distance, consistency, accuracy and feel over the most popular products in the US $5.5 billion golf and the US $48 billion international fishing markets.

Originally developed for advanced aeronautics in jet fighters including the MiG, Element 21's patented Scandium Alloys provide the highest strength-to-weight ratio of any material currently used in sports -- 25% improvement over Titanium, 40% improvement over Graphite/Epoxy, 52% improvement over Aluminum, 70% improvement over Steel. They also provide unique vibration dampening properties resulting in products with unprecedented feel over competing materials.

Element 21 Golf Company has recently expanded its product line to include fishing equipment that has quickly secured international recognition by winning several top honors at the 2007 ICAST, the world's largest sports fishing trade show.

Forward-Looking Statements

Statements in this release, other than statements of historical fact, may be regarded, in certain instances, as "forward-looking statements" pursuant to Section 27A of the Securities Act of 1933 and Section 21B of the Securities Exchange Act of 1934, respectively. "Forward-looking statements" are based on expectations, estimates and projections at the time the statements are made, and involve risks and uncertainties which could cause actual results or events to differ materially from those currently anticipated, including but not limited to delays, difficulties, changed strategies, or unanticipated factors or circumstances affecting Element 21 and its business. A number of these risks and uncertainties are described in Element 21's periodic reports filed with Securities and Exchange Commission. There can be no assurance that such forward-looking statements will ever prove to be accurate and readers should not place undue reliance on any such forward-looking statements contained herein, which speak only as of the date hereof. Element 21 undertakes no obligation to republish revised forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

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