SOURCE: RightSmile

RightSmile

April 20, 2010 07:30 ET

RightSmile® Develops 'Physician Strength' Products for the Medical Sector

PORT ST. LUCIE, FL--(Marketwire - April 20, 2010) -  RightSmile, Inc. (PINKSHEETS: RIGH) (www.RightSmile.com), the leader in Cosmetic Laser Teeth Whitening, is in the final developmental phase of a line of Whitening Products developed exclusively for use in the medical markets.

RightSmile® is targeting the 60,000+ physicians that operate Med-Spa, Dermatology, Cosmetic Surgery and other practices that specialize in cosmetic procedures. In-Office Cosmetic Laser Teeth Whitening is a natural 'add-on service' to this market, and it is a procedure that can be done while a patient has either 'down-time' or is awaiting further services, adding to the practices revenue and enhancing the patients' satisfaction. 

RightSmile® is unaware of any other Product and/or Business Model that so fully meets the needs of this as of yet untapped marketplace. To assure effective, swift and deep penetration into these markets RightSmile® is in discussion with one of the world's largest distributors to provide them with this solution for their existing customer base on an exclusive basis. 

RightSmile® is in negotiations to enter the initial phase of distribution in which 20-30 medical offices will adopt the RightSmile® protocol. At the completion of this initial rollout, the product will be put into the hands of over 600 representatives and made available to thousands of medical accounts. It is the goal of this program to have 300 to 500 medical offices up and running by year's end, adding as much as $4,000,000 in annualized 2011 sales revenue to RightSmiles® bottom-line.

About RightSmile®:
Based in Port St. Lucie, Florida, RightSmile, Inc. engages in the distribution of branded and private label Cosmetic Laser Teeth Whitening products. RightSmile® provides an exclusive turn-key Cosmetic Teeth Whitening System designed to complement existing health, beauty and medical businesses. Approved branded retailers become known as SmileShoppes (www.MySmileShoppe.com). RightSmile® provides every SmileShoppe (RightSmile® dealers) with State-of-the Art Whitening Technology at no cost to the retailer; The RightLight II, all support hardware (shade guides, protective glasses, mirrors, etc.), outdoor and indoor marketing material, training and the safest and most complete Whitening Kits available today. Furthermore, RightSmile® names each SmileShoppe as an "Additional Insured" on our $4,000,000 product liability insurance policy. 

The Company believes all other remarks made in the release to be accurate to the best of their knowledge.

The foregoing press announcement contains forward-looking statements that can be identified by such terminology such as "believes," "expects," "potential," "plans," "suggests," "may," "should," "could," "intends," or similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results to be materially different from any future results, performance or achievements expressed or implied by such statements. In particular, management's expectations could be affected by, among other things, uncertainties relating to our success in completing acquisitions, financing our operations, entering into strategic partnerships, engaging management and other matters disclosed by us in our public filings from time to time. Forward-looking statements speak only as to the date they are made. The Company does not undertake to update forward-looking statements to reflect circumstances or events that occur after the date the forward-looking statements are made.

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