SOURCE: Cake Financial

December 18, 2007 13:18 ET

Ring in the New Year With a Full Wallet; Cake Financial Reveals Five Investment Secrets Nobody Else Will Tell You

SAN FRANCISCO, CA--(Marketwire - December 18, 2007) - 2007 has been a particularly challenging year for investors. From the Subprime Mortgage Crisis to tightening interest rates, this has been a year about volatility. The Presidential pre-election and bleak consumer sentiment have created even more confusion about where and when to invest.

But, no matter where you stand with your investments, as 2007 comes to a close Cake Financial is offering a few simple (albeit unconventional) tips you should follow to ensure you'll ring in the New Year on a financially positive note.

1. Don't Trade So Much.  Trading too often is the number one killer of good
   investment performance, jeopardizing returns because the fees and
   capital gains incurred reduce profits. On the flip side, many investors
   hold on to waning stocks for too long rather than taking the hit,
   using it as a tax loss and re-investing.  The best way to avoid both
   scenarios is to check yourself against other investors and key market
   indices before your buy or sell to be sure you're making intelligent
   investing decisions.
2. Don't Forget Your Past. Taking a historical look at your investments --
   successes AND failures -- is a great way to refine your strategy for
   the coming year. Reviewing investment history can provide important
   context about how your portfolio has performed over time, and lend
   insight into ways you might alter investment habits to reap greater
3. Don't Just Talk to Chuck. When it comes to your hard-earned money,
   it's important not to rely on just one or two people for advice, but
   to tap into multiple, proven parties for guidance. So, talk to Chuck,
   Bobby, Suzy, Pam and other trusted friends and family who are
   performing well in the market, to compare strategies and get valuable
   advice. A proven network of investors can help you validate the
   investments you're making.
4. Do Talk About Your Money. It's been a long-time etiquette faux pas
   to talk about your money. But, when it comes to investing, you don't
   want to be caught in the dark. So, this year open up about your
   investing; talk to others about their approach and don't be shy about
   sharing yours. Doing so may lead you to important information that can
   change your outlook -- and returns -- for the long run.
5. Do Challenge Your Advisor. If you entrust your financial health to an
   investment advisor, don't be afraid to ask him/her to share information
   about their investment performance. Those reports you get in the mail?
   Well they don't tell the whole story. Don't follow the advice of
   someone who isn't investing successfully. It's easy to check their
   results at Cake Financial ( by viewing your
   investments and those of your advisors side-by-side.

And, be sure to watch Cake's End-of-Year Investment Tips video that shows footage of non-actors sharing their own investment tips:

About Cake Financial

Headquartered in San Francisco, Cake Financial Corporation is a free online investment service that makes it easy for its members to follow the portfolios and trades of top-performing investors and trusted family and friends. Only Cake lets investors securely gain insights from the power of actual portfolios and trades of fellow members, providing unprecedented transparency while respecting members' privacy. Cake Financial is backed by Alsop Louie Partners and angel investors including Ron Conway and Baseline Ventures. Online at

Contact Information

    Andrea Cousens
    Eastwick Communications for Cake Financial