SOURCE: Ringtone Soup

June 04, 2007 12:00 ET

Ringtone Soup Launches New Mobile Site Enabling Users to Access and Download Free Ringtones Directly From Their Mobile Phone

Mobile Access to Ringtone Soup's Free Library Enables Users to Download and Share Their Favorite Ringtones From Anywhere

SAN FRANCISCO, CA--(Marketwire - June 4, 2007) - Ringtone Soup (www.ringtonesoup.com), an online community enabling consumers to create, share, and save free ringtones, announced today its new mobile (wireless application protocol, WAP) site providing access to free ringtones directly from a mobile phone or PDA. The site, accessible at rtsoup.com on the handset, establishes a mobile connection for users to access Ringtone Soup's extensive library directly from their mobile device to personalize their phone or PDA with unique, community-uploaded, free ringtones including: pop-culture references, popular jokes, celebrity sound bites, animal noises, instrumental tones, and music clips.

"Mobile phone personalization is all about creativity and freedom of expression and we believe consumers deserve a place where they can connect with others and freely share their own content," said Yan-David Erlich, one of Ringtone Soup's founders. "By creating free and immediate access to ringtones, on the mobile phone and the PC, we are lowering the barrier to self-expression and bringing mobile customization to the next level."

With the new mobile site, users can search for and download their favorite ringtones through their mobile phone from anywhere without the need for a PC connection. The new mobile phone download service is another step in Ringtone Soup's mission to establish a free, easy, and quick solution for personalizing mobile devices. The company has offered the same functionality on the desktop at www.ringtonesoup.com since December 2006, creating a community where users have the freedom to decide what ringtones they want to share, download and save.

"Providing access to Ringtone Soup directly from a mobile device enables users to take mobile phone customization into their own hands," said Lucas Ryan, co-founder of Ringtone Soup. "We'll be adding more features to the mobile site in parallel to our PC-based experience, but the core functionality that's been available on the desktop for a while -- being able to search, download, and share ringtones with friends -- is now up and running on the mobile device."

Users can easily browse the extensive library of audio clips -- which grows by several hundred new ringtones weekly as the Ringtone Soup community uploads new sounds -- from their mobile phone or PC by searching, scanning the community-created categories, or by viewing the five-star ranking system moderated by its users. Since the site's inception, users have classified tones into more than 5000 unique categories ranging from popular ones like "funny" and "theme" to more obscure ones like "banana" and "yell." Users can also easily determine what's new and popular on the site by checking out the most recent and most popular categories.

Creating a Ringtone

Ringtone Soup makes it easy for anyone to create custom ringtones in a few simple steps. First, create an account on the PC-based site: only a log-in name, password, and valid email address are required. Next, choose the "Create" tab and get started. Users can create ringtones either by uploading a WAV or MP3 audio file, recording their own voice, or choosing to extract the audio track from their favorite YouTube video, all with no software installation required. Once the audio track is chosen, users select their favorite 30 second clip, and save it as a ringtone. The user now can easily send the ringtone to their phone -- or to a friend's phone -- for free. It's that simple!

About Ringtone Soup

Ringtone Soup is one of the first services to offer both a desktop and direct mobile phone experience for creating, sharing, and downloading free ringtones from anywhere. Ringtone Soup's technology brings a large user-generated library combined with a strong community following to the mobile enthusiasts for an easy, fun, and creative way to customize their mobile devices. Through the company's easy-to-use service, users can create, save, and share free audio clips within seconds to any mobile device. The company was founded in October 2006 and is headquartered in San Francisco, CA. To join the Ringtone Soup community visit www.ringtonesoup.com.

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