SOURCE: Riptopia

November 05, 2007 18:34 ET

Riptopia Exec Says CD Quality Better Than Internet Tunes

Amazon Agrees and Announces Partnership

SAN FRANCISCO, CA--(Marketwire - November 5, 2007) - Downloading music is so popular, it's surprising to note that quality still lies with CDs -- but it's true. According to Riptopia President Dr. Kurt Beyer, digital music that's purchased online has an inferior quality compared to music that is ripped through Riptopia's custom process. Riptopia is the leading national digital music processing service creating organized digital music libraries for commercial and retail customers. "Music downloaded off the Internet is dramatically compressed to decrease the time it takes to transfer the file," says Beyer. "This is problematic when consumers are playing their music on home stereo systems or in their cars, places where the full breadth of the music can, and should, be heard."

That's why Riptopia is pleased to offer music fans the best of both worlds through its new partnership with Amazon. Thanks to the partnership, when customers purchase a digital music player through Amazon, they can upgrade and have hundreds of CDs converted and ready to upload to iTunes or an iPhone or iPod. Plus, these files are universally compatible to other brands of media players. The other advantage that Amazon and Riptopia's customers benefit from is the superior quality of digital music. That's because Riptopia's service can often repair scratches and retrieve data, including album art and artist information, from the files. Customers can then supplement their libraries with Amazon's digital files.

Amazon recently announced a new site featuring more digital songs without digital rights management (DRM). These songs are of a higher quality and less expensive than Apple's iTunes music store offerings. Amazon MP3 features more than 2 million songs at its debut that can be purchased for just $.89 a piece. Since the music is free from DRM restrictions, you can burn it to CD, copy it to your other computers, etc. without having to worry about the content expiring or otherwise becoming unusable in the future.

Customers who've purchased the Riptopia service through Amazon say:

"I feel like I came late to the digital music party, but when I do something I want to do it right. iTunes made no sense to me... I have over 500 CDs and I'm not buying them again. Ripping them at home was going to take weeks, and I was not happy with the quality of the metadata I was getting when I did a couple of tests on some classical stuff. Thank God for Riptopia... the speed of turnaround is one thing, but the key for me was getting such high quality music with the right information and album artwork on it. Everything was organized and standardized so I could easily find stuff."

"I love Riptopia. I can't imagine why anyone wouldn't utilize this service. I bought a new iPod and had Riptopia rip my entire CD collection (over 300 CDs) onto my new iPod. It was ripped, archived and back to me in no time. I've heard of people who buy an iPod and then end up listening to the same 5 discs because they don't have the time to rip their CDs -- what a waste of an iPod purchase!"

Dr. Kurt Beyer is a co-founder of Riptopia and a former professor of information technology. Originally from Long Island, NY, Kurt received his Ph.D. from the University of California-Berkeley and master's degree from Oxford University in England. He also attended the U.S. Naval Academy as an undergraduate. He has lectured on many aspects of the Information Age and is an expert on digital media and consumer electronics and their effect on society. Riptopia is the leading national digital music processing service creating organized digital music libraries for commercial and retail customers. Riptopia is part of BP Digital Media, Inc., and is headquartered in Washington, DC with offices in California. For more information, visit www.riptopia.com or call 800-874-4921.

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