October 11, 2007 06:30 ET

Robyn Priest Appointed Chief Financial Officer

Company's Finance Consultant Assumes Permanent Post

DESOTO, TX--(Marketwire - October 11, 2007) - (OTCBB: ETLC) (, the new online way to pay™, today announced that Robyn Priest has been appointed Chief Financial Officer.

Priest was formerly a Vice President and Assistant Treasurer of CompUSA.

Robyn has a distinguished background, having previously served as a finance executive in public companies. She has also served in the capacity of Chief Financial Officer. Robyn injects solid business discipline and strict business control procedures. Her background and experience in the detailed specifics of retail finance and online merchant sales are a great complement to Etelcharge's business model. Robin Priest is a Certified Public Accountant and a graduate of the University of South Florida.

"I am excited about the direction and the opportunity as Etelcharge is transformed into a full-fledged service and marketing organization," Priest stated. "I look forward to fulfilling my role on the management team as we take the Company to the next level and fulfill all consumer, vendor and regulatory requirements. Along with that, I believe my role in solidifying strategic alliances, joint ventures and vendor agreements from a financial standpoint will assist in our anticipated growth," she concluded.

"Robyn brings the expertise, the energy and the tenacity we need on our management team," said Rob Howe, Chairman and CEO of Etelcharge. "As we take this business forward, Robyn will have far and away the bandwidth necessary for us to handle the complexities we'll face in the days ahead. She's a pro. I'm grateful she has joined us as the permanent CFO."

About (OTCBB: ETLC), the first Web 2.0 online payment system, provides online shoppers the ability to charge approved transactions to their telephone bill. While addressing the concerns online shoppers have about identity fraud and identity theft, the Etelcharge payment option is also a perfect match for the millions of individuals without a credit card, or even a bank account. For more information, go to

This news release includes forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. The statements involve a number of known and unknown risks and uncertainties that may cause, Inc. and actual results or outcomes to be materially different from those anticipated and discussed herein. These include its historical lack of profitability, limited working capital, the need for additional capital, end-use customers' acceptance of new products and actual demand, the need for, Inc. to manage its growth, and other risks associated.

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