Rochester Resources Ltd.
TSX VENTURE : RCT
FRANKFURT : R5I

Rochester Resources Ltd.

February 01, 2010 17:02 ET

Rochester Engages First Canadian Capital for Investor Relations

VANCOUVER, BRITISH COLUMBIA--(Marketwire - Feb. 1, 2010) - Rochester Resources Ltd. (TSX VENTURE:RCT)(FRANKFURT:R5I) (the "Company") is pleased to announce that it has retained First Canadian Capital Corp. ("First Canadian") as a consultant to provide strategic marketing and investor relations services. Under the terms of the agreement, the Company will pay First Canadian $5,000 per month for a twelve month initial term and grant 300,000 stock options at an exercise price of $0.22 for a period of two years. First Canadian will assist the Company in opening productive dialogue with private investors, analysts, brokers, money managers and other financial professionals. First Canadian will generate market awareness among the investment community as Rochester continues to ramp up gold and silver production at its Mina Real Project in Nayarit, Mexico.

Based in Toronto and in business for over a decade, First Canadian Capital Corp. (www.firstcanadiancapital.com) has assisted numerous North American corporations in gaining exposure and recognition within the global investment community. The agreement with First Canadian is subject to acceptance of filing with the TSX Venture Exchange.

ON BEHALF OF THE BOARD

Eduardo Luna, President and CEO

About Rochester Resources Ltd.

Rochester represents a pure-play in the exploration and development of high-grade gold and silver properties located in Nayarit, Mexico. The Company is a niche player in Mexico which has assembled an attractive portfolio of properties in the Sierra Madre Occidental Range. This is the largest epithermal precious metal region in the world, hosting the majority of Mexico's large tonnage gold and silver deposits. Current production generates growing cash flow and helps fund our ongoing exploration and development with minimum share dilution. Rochester is well positioned to advance its Projects and can very quickly become a significant player in Mexico. Rochester has a strong senior management team based in Mexico, a workforce in place to advance its projects through to mine development, and strong financial backing to implement and advance our work programs.

Forward Looking Statements

This Company Press Release contains certain "forward-looking" statements and information relating to the Company that are based on the beliefs of the Company's management as well as assumptions made by and information currently available to the Company's management. Such statements reflect the current risks, uncertainties and assumptions related to certain factors including, without limitations, competitive factors, general economic conditions, customer relations, relationships with vendors and strategic partners, the interest rate environment, governmental regulation and supervision, seasonality, technological change, changes in industry practices, and one-time events. In addition, the Company has not conducted an independent feasibility study on the Mina Real project which may increase the risk that the planned operations are not economically viable. Should any one or more of these risks or uncertainties materialize, or should any underlying assumptions prove incorrect, actual results may vary materially from those described herein.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

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