SOURCE: California Milk Processor Board - GOT MILK?

California Milk Processor Board - GOT MILK?

February 15, 2010 12:01 ET

Rockers Award Four California High Schools $20,000

Owl City, Ozomatli, Electric 6 and Eagles of Death Metal Join Forces With GOT MILK? to Save California Arts Program

SAN CLEMENTE, CA--(Marketwire - February 15, 2010) - For days, they scoured more than 100 entries. The musicians' mission: To select the recipients of $50,000 in cash prizes in a GOT MILK? contest that threw a lifeline to ailing arts programs at California high schools. Owl City, Ozomatli, Electric 6, as well as Jesse "Boots Electric" Hughes from Eagles of Death Metal came together to judge the White Gold™ Milkdonkulous Giveaway. Now, GOT MILK? will give back to the rockers by awarding four California high schools of their choice $5,000 each to help fund the respective schools' arts programs. The public high schools are:

  • Saugus High School in Saugus on behalf of Owl City
  • Garfield High School in Los Angeles on behalf of Ozomatli
  • Del Campo High School in Fair Oaks on behalf of Electric Six
  • Palm Desert High School in Palm Desert on behalf of Jesse "Boots Electric" Hughes from Eagles of Death Metal

"They rocked the vote," says Steve James, executive director of the California Milk Processor Board, the creator of GOT MILK? "In a time when funds are scarce, the gift came as a great surprise to the schools. By contributing to high school arts programs today, we are helping shape the artists of tomorrow."

The statewide contest allowed teenagers to tape their own versions of GOT MILK?'s online rock opera Battle for Milkquarious (www.milkquarious.com), featuring White Gold, the ragged musician turned rock god thanks to the transformational powers of milk for strong bones, muscles, hair, teeth and nails. Out of more than 100 entries received, the celebrity judges helped pick the finalists of the contest. A public vote ultimately determined the winner on Jan. 25, 2010. 

The grand prize winner Santa Susana High School of Simi Valley received $20,000 for its school's arts program. Ten thousand dollars went to Pioneer Technical Center in Madera as the second place school. Eight runners-up, including Los Angeles County High School for the Arts in Los Angeles; Los Angeles High School for the Arts (LAHSA) in Los Angeles; Gardena High School in Gardena; El Molino High School in Forestville; Dublin High School in Dublin; Santa Teresa High School in San Jose; Marysville Charter Academy for the Arts in Marysville; and San Dieguito High School Academy in Encinitas, each received $2,500 in funding for a grand total of $50,000 in cash prizes.

For more information on the White Gold Battle for Milkquarious and for the White Gold Milkdonkulous Giveaway, visit www.milkquarious.com.

About the Artists
Owl City -- The electro-pop project of Minnesota-based Adam Young has gained mainstream popularity this year with its latest album Ocean Eyes (which was recently certified Gold by the RIAA) that spawned its No. 1 U.S. Billboard Hot 100 single "Fireflies." "Fireflies" has also become one of the most downloaded songs on iTunes (going double Platinum recently).

Ozomatli -- For nearly 15 years, the eight-piece, multi-racial Los Angeles-based band has created music that infuses sounds of urban, Latin, rock, hip-hop, funk and ragga. Known for its activist viewpoints, the Grammy-award winning band has traveled and performed all over the world and has even been named U.S. State Department Cultural Ambassadors. 

Electric Six -- The six-piece Detroit-based rock band produces music with elements of garage, disco, punk, new wave and metal. Frontman and singer-songrwriter Tyler Spencer a.k.a. Dick Valentine helped catapult the band to the top with its single, "Danger! High Voltage." While Electric Six has collaborated with other artists and bands, it has also worked with White Gold in creating the vision for his milk-loving music.

Jesse "Boots Electric" Hughes from Eagles of Death Metal -- Jesse Hughes and Josh Homme formed Eagles of Death Metal in 1998. In 2004, the duo launched their wholesome good graciousness with "Peace, Love, and Death Metal" followed, in 2006, with the diabolical "Death By Sexy" and in October 2008 unleashed their latest -- "Heart On."

About the CMPB
The California Milk Processor Board was established in 1993 to make milk more competitive and increase milk consumption in California. Awareness of GOT MILK? is over 90% nationally and it is considered one of the most important and successful campaigns in history. GOT MILK? is a federally registered trademark that has been licensed by the national dairy boards since 1995. The CMPB's Spanish-language campaign began in 1994 using the tagline "Familia, Amor y Leche" (Family, Love and Milk). The TOMA LECHE (Drink Milk) campaign replaced it in 2006, following a growing trend in Hispanic food advertising that uses wit and humor to reach audiences. GOT MILK? gifts and recipes can be viewed at www.gotmilk.com and www.tomaleche.com. The CMPB is funded by all California milk processors and administered by the California Department of Food and Agriculture.