SOURCE: Rockford Corporation

August 27, 2010 17:10 ET

Rockford Corporation Adds to Sales and Marketing Team to Position for Growth

Rockford Corporation Announces New Hires as It Positions Organization for Growth

TEMPE, AZ--(Marketwire - August 27, 2010) - Rockford Corporation (PINKSHEETS: ROFO) announced today that it has made several strategic hires including Dominick Aquilini, Matt Fischer, Richard Young, and Byratt Fischer.

Bill Jackson, Rockford Corporation President, commented: "Adding to our sales & marketing team allows us to continue to build our lead in the premium mobile audio category. We're committed to our long-term strategy of focusing resources to the specialty 12volt and regional A/V retailers; the addition of these new members to the team truly enhance our ability to provide exceptional support and growth."

New members of the Rockford Corporation sales team include industry veterans Dominick Aquilini and Richard Young.

Mr. Aquilini will be working on several special projects key to Rockford Corporation's strategic growth plan. Mr. Young, Western Regional Sales Manager, is now responsible for continuing to fuel Rockford's commitment to specialty retailers west of the Mississippi. 

Dan Mcleod, Rockford's Director of Specialty Accounts, remarked: "We're very excited about the addition of Mr. Aquilini and Mr. Young to our sales organization. These gentlemen bring years of 12volt industry experience to the Rockford team and will continue to provide the highest level of service and professionalism to our dealer network."

Rockford Corporation's aggressive marketing strategy lead by Director of Marketing, David Slepak, continues to cultivate a unique blend of traditional, grassroots and social efforts designed to create excitement in mobile audio and drive qualified sales leads in to authorized dealers. To support these initiatives and planned sales growth, Rockford has expanded in-house creative talent to include Graphic Designer, Matt Fischer. Bryatt Fischer, after a brief time away from the organization, has returned as Technical Marketing Specialist.

"Matt and Bryatt are key to executing Rockford's strategic marketing strategies. Both gentlemen bring exceptional talent and creativity to the team," said David Slepak, Director of Marketing.

Rockford Corporation is a designer, marketer and distributor of high-performance audio systems for the mobile audio aftermarket, personal audio, professional audio and for the OEM automotive, marine and trailer applications. Rockford's mobile audio products are marketed primarily under the Rockford Fosgate®, Rockford Acoustic Design™, Renegade and Lightning Audio® brand names.

Rockford's primary brand websites include: http://www.rockfordfosgate.com, http://www.rockfordacousticdesign.com, http://www.lightningaudio.com, http://www.renegadecaraudio.com and http://www.installedge.com.

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