Rogers Wireless

Rogers Wireless
Redknee Inc.

Redknee Inc.

February 09, 2005 09:15 ET

Rogers Wireless Deploys Redknee's Enhanced Messaging Gateway Solution to Augment Messaging Platform





FEBRUARY 9, 2005 - 09:15 ET

Rogers Wireless Deploys Redknee's Enhanced Messaging
Gateway Solution to Augment Messaging Platform

TORONTO, Canada--(CCNMatthews - Feb 9, 2005) -

Redknee's EMG Solution Generates New Revenue and Reduces Existing Costs

Redknee Inc., the leading global provider of communication software to
wireless telecommunication network operators, today announced the
commercial deployment of Synaxis™ Enhanced Messaging Gateway (EMG)
and Datamart solutions for Rogers Wireless.

Not only will EMG enable Rogers Wireless to generate new revenues from
real-time rating and charging for SMS, data and content capabilities,
but also benefit from cost savings through offloading traffic from their
existing SMSC using an innovative first shot delivery mechanism, which
reduces network load. The EMG solution also provides an evolution to
become a full SMSC and manage multimedia messages all on the same
platform as Rogers Wireless messaging requirements evolve.

"We were seeking a platform that would allow us to provide flexible
rating for premium content SMS. Redknee's Synaxis EMG enhanced the
existing legacy SMSC infrastructure by providing new rating features in
real-time, to ensure timely delivery of content while minimizing risks
of revenue leakage. Redknee's differential content rating feature also
enables new SMS downloads and packages to be offered." said Bruce
Burgetz, CIO of Rogers Wireless.

"Building on their strong service infrastructure solution base,
Redknee's EMG has brought Rogers Wireless an advanced and flexible
rating platform for short message service", said Bohdan Zabawskyj, CTO
at Redknee. "The Redknee system delivers real-time billing of SMS for
all of Rogers' GSM and TDMA subscribers in a single platform and
seamlessly integrates as well as directs messaging traffic to and from
diverse messaging platforms. Redknee's DataMart solution enables
customer service agents to query message status and also generate
reports to provide statistical information on the messaging platform."

The Redknee Synaxis EMG is available now for order and timely delivery.
The EMG and DataMart solution are components of Redknee's portfolio of
revenue-generating on-line charging solution suite available to address
real-time rating and charging for SMS, MMS, data and content. The
Redknee solution supports prepaid and postpaid subscribers, and enables
consistent service offerings and evolution to full convergent billing.

About Rogers Wireless:

Rogers Wireless Communications Inc. (TSX:RCM.B)(NYSE:RCN) operates
Canada's largest integrated wireless voice and data network, providing
advanced voice and wireless data solutions to customers from coast to
coast on its GSM/GPRS network, the world standard for wireless
communications technology. The Company has over 3.9 million voice and
data customers, and has offices in Canadian cities across the country.
Rogers Wireless Communications Inc. is currently 55% owned by Rogers
Communications Inc. and 34% owned by AT&T Wireless Services, Inc.

About Redknee:

Redknee is a leading provider of telecommunication software solutions,
which enable network operators and service providers to deliver
innovative value-creating services. Redknee's commercially deployed
suite of software products seamlessly integrate into customer networks
and provide a full set of business-critical network capabilities.
Redknee's capabilities include service provisioning, real-time converged
billing, messaging, service control, customer relationship management
solutions which provide value-added functionality to wire-line, mobile,
circuit-switched, and VoIP service providers.

Redknee's breadth of experience and robust, scalable architecture allows
our customers to enhance their service portfolio and network
capabilities, while leveraging Redknee's best-in-class technical
delivery organization to ensure a rapid and efficient deployment and
service launch.

Redknee's next-generation software delivers innovative services to 24
top tier network operators, with over 120 million subscribers worldwide.
Redknee's global headquarters are located in Toronto, Canada.

For more information, visit:


Contact Information

    Nelson Bostock Communications
    Lisa Allen / Ainslie Macleod
    Tel: +44 (0)20 7229 4400