SOURCE: MJ Rolex Watch Blog

November 24, 2008 13:19 ET

Rolex: Paris Hilton Chooses Rolex Over Her Personal Line of Watches

Paris Hilton's New Fashion Line Includes Expensive Watches but, Oddly Enough, Paris Hilton Still Prefers to Wear a Rolex President

LOS ANGELES, CA--(Marketwire - November 24, 2008) - Rolex: Paris Hilton chooses to wear a Rolex wristwatch from her extensive Rolex collection instead of promoting her own line of expensive wristwatches, Paris Together, made in conjunction with watchmaker Pascal Savoy. Although she took initial photos wearing her watches, Paris Hilton refuses to wear the wristwatches out on the town. Whether she's in Hollywood or New York City, Paris Hilton announced that she prefers wearing a classic Rolex even with her most cutting-edge outfit. Paris Hilton has so much admiration and respect for the Rolex brand that she swears by her Rolex President and states that she would never abandon her Rolex for a wristwatch produced by her own company. Why so much class and tradition from someone who has historically pushed the boundaries of what is accepted by society?

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Paris Hilton chooses to wear a Rolex and not her own line of wristwatches and diamond jewelry out of respect for the brand that allowed her brand's success. After all, Paris understands that Rolex and class practically are synonymous in High Society. As the Kern Valley Sun recently wrote: "Who are these 'Rolex Cowboys'? According to the Animal Welfare Institute, among them are Paris Hilton… and other Forbes 400 trillionaires" (November 23, 2008). For a century, Rolex wristwatches have represented the height of quality and precision. As a socialite, Paris Hilton does her best to maintain a certain image. While she was dating Good Charlotte lead guitarist Benji Madden, Paris often was photographed with a Mens Rolex Day Date on her wrist, clearly a sign of her affinity for Art Deco style. She may have been influenced by Benji's passion for Rolex as well. In picture after picture, Benji could be seen wearing a Rolex wristwatch, including a Rolex Datejust and a Rolex Day Date President.

Called a "marketing genius" by Hayden Panettiere (the star of "Heroes"), Paris Hilton has always understood the key role in fashion of diamond jewelry and expensive watches, and she knows Rolex is the height of fashion. Even in a tough economy, Paris refuses to let down her Rolex standards. In the Paris Hilton Biography on, the writer describes her laissez-faire attitude at the Baselwood Fair: "Paris was in town to promote her new line of watches. As well as forgetting where she was, she also admitted she snubs her own line of watches in favor of watches by Rolex." Paris Hilton is a marketing and fashion force only to a certain point: No matter what is at stake, she rolls with her Rolex.

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The MJ Rolex Watch Blog is published by Melrose Jewelers,, USA's largest online Rolex retailer. Melrose Jewelers is a member of the NAWCC (National Association of Watch Collectors), the MJSA (Manufacturers & Jewelers Association of America) and the California Sheriff's Association. Melrose Jewelers is not an authorized agent or affiliated with Rolex USA, Rolex S.A., or Rolex International. All Rolex watches offered by Melrose Jewelers are Preowned; no new Rolex watches are available from Melrose Jewelers. Rolex Datejust, Rolex Oyster Perpetual, Rolex Day Date presidential and Rolex Oyster are trademarks of Rolex USA and a list of New Rolex Watch Dealers can be found at the Rolex website. Melrose Jewelers intends to complement the jewelry store offerings of Tiffany's (TIF), Zales (ZLC), (AMZN), Blue Nile UK (NILE), and Signet (Kay Jewelers & Jared The Galleria) (SIG) with Rolex wristwatches.

About the Melrose Jewelers Preowned Rolex Standards:

The Preowned Rolex Awards were designed by Melrose Jewelers, America's largest online Preowned Rolex watch retailer, in order to award Preowned Rolex retailers committed to excellence in product quality and product authenticity disclosure. The 2008 Preowned Rolex Awards Winners are: A and E Watches (A & E Watches,A&E Watches),Time and Gems (Time & Gems, Time&Gems), Portero, JomaShop (Joma Shop),Bernard Watch and Stein Diamonds. Watch Finder ( WatchFinder ) , Second Time Round ( Second Time Around ) , Dream Watches , , & Blowers Jewellers

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