SOURCE: Melrose Jewelers

Melrose Jewelers

June 24, 2010 03:30 ET

Rolex Watches: Melrose Jewelers Launches Its New Customer Loyalty Program, MJ Dollars

Melrose Jewelers: Melrose Jewelers, USA's #1 Online Rolex Watch Retailer, Announces the MJ Dollars Program That Rewards Customers for Their Purchases

SAN FRANCISCO, CA--(Marketwire - June 24, 2010) -  Melrose Jewelers (MelroseJewelers.com), USA's #1 online Rolex watch retailer, today announced a new program to reward customers with a discount on their next purchase. The program automatically awards customers 3% cash back in "MJ Dollars" good for all future purchases from Melrose Jewelers.

How it works: Once a customer purchases a product from the Melrose Jewelers website, he or she will automatically receive 3% cash back in MJ Dollars. It is important to note that MJ Dollars are as good as real currency when making a purchase from Melrose Jewelers. For example, if a customer purchases a Men's Champagne String Dial Rolex Day Date President for $9,225, he or she would then receive $277 in MJ Dollars good towards his or her next Rolex watch purchase from Melrose Jewelers. To clarify, one MJ Dollar is the equivalent of one US dollar, so customers can treat the MJ Dollars stored in their account on MelroseJewelers.com as if they were real currency.

"We instituted the MJ Dollars program because we really wanted to show our appreciation for loyal customers," explains Vanessa Puzio of Melrose Jewelers. "What better way can we give thanks to our customers," continues Puzio, "than give them a significant amount off their next Rolex watch purchase."

In addition to the MJ Dollars Rewards Program, Melrose Jewelers strives to set the standard in quality customer service. To this end, every luxury watch purchased from Melrose Jewelers comes with a comprehensive 2-year warranty, a Lifetime Authenticity Guarantee, a full authentication and appraisal by the Associated International Gemological Laboratory, and a 3-day inspection period so that customers can feel as comfortable as possible with their purchase. As the #1 online used Rolex watch retailer in the world, Melrose Jewelers believes that quality customer service should be expected when buying Rolex watches.

About Melrose Jewelers

Melrose Jewelers is the nation's leading online retailer of Rolex wrist watches including mens watches and ladies luxury watches and its associates have, collectively, over 220 years of experience in importing, restoring, and retailing Rolex and other luxury watches. Melrose Jewelers was founded with one simple premise: Buying a Rolex or other luxury watch shouldn't be mysterious or complicated. Similar to the innovative yet simple business models of Progressive Insurance, CarMax, or Blue Nile, Melrose Jewelers provides customers with low, no-haggle pricing, luxury wrist watches that are either new and unworn or pre owned and restored to original factory specifications both inside and outside, and a comprehensive 2-year warranty. Melrose Jewelers also employs a staff of top university-educated Trained Experts that provide customer service that extends from your initial sales call until years after you've received your purchase. Melrose Jewelers is a proud member of the Jeweler's Vigilance Committee, the Manufacturers and Jewelers Association of America, the International Watch & Jewelry Guild, the National Association of Watch Collectors, and the California Sheriff's Association. Melrose Jewelers uses only Conflict-Free Diamonds and those imported through the Kimberley Process as signed into act by U.S. Congress in 2003. Melrose Jewelers is not an authorized agent or affiliated with Rolex USA, Rolex S.A., Rolex International, Breitling, or Patek Philippe luxury watches. Rolex Day Date, Rolex President, Rolex GMT Master, Rolex Daytona, Rolex Oyster Perpetual Datejust, Rolex PearlMaster, Rolex Masterpiece, Rolex Super President, Rolex Submariner, Rolex Yacht-Master, Rolex Explorer and Rolex Sea Dweller are all trademarks of Rolex S.A. Melrose Jewelers' watches contain custom, aftermarket diamonds which will void the warranty of new Rolex watches. Melrose Jewelers warranties its watches directly and Rolex S.A. has no obligation to warranty any watches sold by Melrose Jewelers.

Melrose Jewelers also hosts the Melrose Jewelers (MJ) Rolex Watch Blog. The MJ Rolex Watch Blog is the world's largest independent forum website about Rolex events and Rolex and other luxury watches in pop culture. With over 300 user-posted articles and new articles and commentary updated daily, the Melrose Jewelers Rolex watch blog contains articles about Rolex watches owned and popularized by Barack Obama, Condoleezza Rice, Warren Buffett, Colt McCoy, Steve Jobs, Elle Macpherson, Cristiano Ronaldo, Sienna Miller, Sean Penn, Courtney Cox, Andy Roddick, Sam Bradford, LeBron James, Tara Reid, Danica Patrick, Matthew McConaughey, Steven Wynn, Calvin Klein, Jamie Lynn Sigler, Eva Longoria Parker, Tokio Hotel, Tobey Maguire, Michael Dell, Ashton Kutcher, the Jonas Brothers, Michael Jackson, Arnold Palmer, Tony Soprano, Lindsay Lohan, Eddie Murphy, Tom Selleck, Jennifer Garner, Donald Trump, Skepta, Jennifer Lopez, Lance Armstrong, John Mayer, Cameron Diaz, Justin Timberlake, Brad Pitt, Drew Barrymore, Rafael Nadal, Roger Federer, Adam Lambert, Matt Lauer, Sophie Marceau, Tim Tebow, Jay-Z, Zara Phillips, O.J. Simpson, Madonna, Ana Ivanovic, Jennifer Aniston, Paris Hilton, Orlando Bloom, Tupac Shakur, Cuba Gooding Jr, Lily Allen, & Wiley. Blog postings on the MJ Rolex Watch Blog are submitted by independent Rolex enthusiasts and not by Melrose Jewelers.