SOURCE: Melrose Jewelers

August 04, 2008 06:00 ET

Rolex Watches USA: Top 5 Rolex Datejust Watches Purchased in the USA in Q1 2008 Announced by Melrose Jewelers

Rolex Watch Models Include the Mens String Diamond Dial Rolex Datejust and Ladies Mother of Pearl Rolex Datejust; Rolex Dealers Report Weak Overall Spending Due to Economy but Strong High-End Sales in Rolex Datejust Category

LOS ANGELES, CA--(Marketwire - August 4, 2008) - Rolex Watches: The Top 5 Rolex Datejust Watch Models demanded by Men and Ladies in America in Q1 2008 were announced today by Melrose Jewelers, USA's largest online rolex retailer and the designer of the Preowned Rolex Standards awards.

Scott Parham, Head of Market Research at Melrose Jewelers, states, "While we've seen a slowdown in luxury goods spending due to the economy, higher-end sales pinpointed at the Rolex Datejust line with edgier diamond dial and bezel additions continue to be robust. Models such as String Diamond Dial Rolex Datejusts, Channel set diamond bezel Rolex Datejusts, and unique Mother of Pearl dial Rolex Datejusts and Rolex Day Date Presidents are helping to re-ignite the mens jewelry industry. People also feel they are getting a bigger bang for their buck with some of the unique diamond dials MelroseJewelers.com and other leading Rolex retailers are beginning to offer."

The Top 5 Rolex Datejust Watch Models demanded by Men and Ladies in America in Q1 2008 are:

1) Mens Rolex Silver String Diamond Dial Datejust http://www.melrosejewelers.com/info/mens_datejust_stainless_steel_silver_302.htm

2) Mens Rolex Stainless Steel Channel Set Diamond Datejust http://www.melrosejewelers.com/info/datejust_stainless_steel_channelset_314.htm

3) Lady Stainless Steel Red Diamond Dial Rolex Datejust http://www.melrosejewelers.com/info/rolex_datejust_ss_red_616.htm

4) Mens Two Tone MOP (Mother of Pearl) String Diamond Dial Rolex Datejust http://www.melrosejewelers.com/info/mens_rolex_datejust_2_tone_stringMOP_208.htm

5) Lady Two Tone MOP (Mother of Pearl) Rolex Datejust w/ Oyster Bracelet http://www.melrosejewelers.com/info/ladies_datejust_2tone_oyster_mop_520.htm

ABOUT MELROSE JEWELERS:

Melrose Jewelers, USA's largest online Rolex retailer, has customized 125 Rolex watches for customers according to consumer demand. Each watch has original and authentic Rolex core components and has aftermarket natural diamond settings on the dial and bezel as well as a custom color dial. Each Preowned Rolex watch has been restored to like new Rolex condition and has undergone a full 2-hour scratch removal process as well as a full service/overhaul to Rolex factory specifications. Melrose Jewelers Rolex watches come with a 1-year warranty, a full appraisal from the Los Angeles International Gemological Laboratory, a full genuine Rolex parts guarantee of authenticity, as well as a 3-day inspection period during which customers can make sure their watch is exactly as described. Melrose Jewelers is not an authorized new Rolex dealer and thus provides its warranty directly through its store only. Melrose Jewelers intends to complement the jewelry store offerings of Tiffany's, Zales, Amazon.com, Blue Nile, and Signet (Kay Jewelers & Jared The Galleria) with Rolex wristwatches.

Retail Inquiries: (To Buy a Rolex Watch):
Melrose Jewelers USA
http://www.MelroseJewelers.com
salesteam@melrosejewelers.com
888-574-1250
323-650-0229

International: Canada: http://www.melrosejewelers.ca, UK: http://www.melrosejewelers.co.uk, Australia: http://www.melrosejewelers.com.au

ABOUT MELROSE JEWELERS WHOLESALE DIVISION:

Melrose Jewelers Wholesale currently imports authentic Preowned Rolex watches and supplies its used Rolex watches to over 200 retail jewelry stores worldwide through its Wholesale Rolex division. Jewellers interested in buying and reselling wholesale Rolex watches may contact:

Wholesale Inquiries: (To Resell Rolex Watches)
Melrose Jewelers Wholesale
wholesale@melrosejewelers.com
818-299-9290

About the Melrose Jewelers Preowned Rolex Standards:

The Preowned Rolex Awards were designed by Melrose Jewelers, America's largest online Preowned Rolex watch retailer, in order to award Preowned Rolex retailers committed to excellence in product quality and product authenticity disclosure. The 2008 Preowned Rolex Awards Winners are: A and E Watches (A & E Watches, A&E Watches), Time and Gems (Time & Gems, Time&Gems), Portero, JomaShop (Joma Shop), Bernard Watch and Stein Diamonds.

Melrose Jewelers is not an authorized agent or affiliated with Rolex USA, Rolex S.A., or Rolex International. All Rolex watches offered by Melrose Jewelers are Preowned; no new Rolex watches are available from Melrose Jewelers. Rolex Datejust, Rolex Oyster Perpetual, and Rolex Oyster are trademarks of Rolex USA and a list of New Rolex Watch Dealers can be found at the Rolex website.