SOURCE: Brainshark

September 25, 2007 08:30 ET

Romney for President Selects Brainshark to Support Fundraising Efforts

Innovative On-Demand Communication Tool Enables Efficient and Effective Delivery of Key Campaign Messages

WALTHAM, MA--(Marketwire - September 25, 2007) -

-- Brainshark today announced the Romney for President campaign has selected the company's on-demand communication tool to bolster fundraising efforts.

-- Leveraging Brainshark's ability to quickly and consistently deliver key messages, Romney for President is using the tool to educate and secure campaign supporters for "Rally for Romney," a major fundraising initiative taking place on September 27, 2007.

-- The organization is also using Brainshark to articulate key campaign messages to college students under the "Students for Mitt" program.

-- To date, the team has issued three presentations and delivered over 540 hours of content to key campaign supporters across 45 different markets. The presentations were viewed 4,000 times in the first 3 weeks.

-- Unlike other on-demand communication tools, Brainshark is designed for any businessperson to quickly and easily create and deliver high-impact, traceable on-demand content.

Multimedia and Industry Resources

-- Click here to view a Brainshark created by the Romney for President team.


Attributed to Ben Godley, Deputy National Finance Director of Romney for President

-- "Like many organizations, our ability to effectively communicate with our supporters is critical to our success. With Brainshark, our team is able to easily create and deliver voice-enriched presentations to educate our supporters and help further the reach of our fundraising efforts."

Attributed to Joe Gustafson, CEO of Brainshark

-- "Effective communication is key to any campaign -- in business or politics. In the current Web 2.0 era, organizations are empowered with strategic on-demand tools that can not only streamline communications, but analyze the impact and effectiveness of key messages."

About Brainshark

Brainshark is the leader in on-demand business communication solutions. Our patented software empowers any business person to easily create, deliver and track high-impact voice-enriched presentations -- available on demand. More than 500 companies -- including a third of the Fortune 100 -- rely on Brainshark software and services to accelerate training, increase marketing response rates, shorten the sales cycle, or enhance corporate communication. Provided on a Software-as-a-Service (SaaS) basis, Brainshark solutions can be ramped up quickly for rapid return on investment. For more information, visit

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