Ronald McDonald House Toronto

Ronald McDonald House Toronto

September 29, 2009 14:30 ET

Ronald McDonald House Toronto Launches Campaign to Build a New House

New location will provide an additional 19,139 nights of comfort to families in need

TORONTO, ONTARIO--(Marketwire - Sept. 29, 2009) -

A photo for this release will be available via Marketwire on the picture wire of The Canadian Press.

In hopes to diminish the 70 per cent of families Ronald McDonald House Toronto (RMH Toronto) currently turns away each year, RMH Toronto launched a new campaign today to build a new, bigger House. The new home will serve up to three times the amount of families the House on Gerrard Street is currently able to accommodate, making it the largest Ronald McDonald House in the world.

The campaign's theme, What does Healing Feel Like? (www.whathealingfeelslike.com), truly reflects what Ronald McDonald House Toronto stands for – a place to heal better, says Jane Marco, Executive Director of Ronald McDonald House Toronto.

"Ronald McDonald House Toronto provides families a place to stay while they engage in the fight of their lives," says Marco. "We need this new House to continue to provide families in need with not just a roof over their heads, but an atmosphere of compassion and understanding during a stressful and frightening time."

The campaign launch for the new House took place at 240 McCaul Street – currently a parking lot, but future site of the new House. Located literally steps away from major hospitals such as Sick Kids and Mount Sinai, the House will have 96 bedrooms, target LEED certification and house a serene garden right in the heart of the city.

In order to make this vision for a new House a reality, the House must raise $30 million. At least 80 per cent of the $30 million must be raised before the House can break ground and start to build. To date, through various generous donors, such as Ronald McDonald House Charities and the Ontario Provincial Government, Ronald McDonald Toronto has raised $20 million.

"For more than 25 years, Ronald McDonald House Toronto has been providing a safe and supportive place to stay for out-of-town families," said the Honourable Monique Smith, Minister of Tourism and M.P.P Nipissing, a proud member of the Ontario Government, which provided a $9 million grant to the House last spring. "It's important that we continue to support the House as it aims to help even more families in need."

Providing an array of services for families to heal better, the House offers a place for sleeping, schooling, working, cooking and playing. It also provides vital therapeutic programs that help sick children, their siblings and their parents get to a better place emotionally. The average length of stay at Ronald McDonald House Toronto is 51 days. Constantly full year-round, there is simply no room for the House to grow at its current location on Gerrard Street.

Those interested in finding out more information about the House and wishing to help them raise their fundraising goal can visit www.whathealingfeelslike.com to donate.

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