Bacardi-Martini Limited

Bacardi-Martini Limited

October 08, 2009 04:00 ET

Rosato Is the New Black at the MARTINI® Stay Beautiful Lounge

Guests enjoyed bespoke MARTINI® Rosato cocktails named by top designers Matthew Williamson, Jonathan Saunders and Twenty8Twelve

20th-25th September 2009

LONDON, UNITED KINGDOM--(Marketwire - Oct. 8, 2009) -

Editors Note: There is a photo and three videos associated with this Press Release.

MARTINI® proudly hosted the MARTINI® Stay Beautiful Lounge as part of the pre show reception for the UK designers Matthew Williamson, Jonathan Saunders and Twenty8Twelve during London Fashion Week. Guests enjoyed bespoke cocktails – each a delicious blend of MARTINI® Rosato and fresh fruit juices – inspired by these prestigious labels.

MARTINI® Rosato is the newest flavour to be introduced to the Italian drinks brand in 100 years. Rosé in colour the delicious vermouth delivers seductive notes of cloves, cinnamon and nutmeg with lighter aromatics of raspberry and lemon.

The MARTINI® "Stay Beautiful" campaign, featuring BAFTA winning actress Thandie Newton, champions the positive benefits of a light alcoholic drink which allows women to have fun whilst staying beautifully composed all evening. MARTINI® contains one unit of alcohol per 70ml serve and the range of spirits has an ABV of 15%. Each style is enjoyed long over ice with different recommended fruit juices served as mixers.

MARTINI® has long been the drink of the world's most glittering parties and is available in the most glamorous locations. Notably this year MARTINI® Rosato was served to a whole host of stars and fashion influencers at Amber Fashion 2009 in Monte Carlo and the MARTINI® Terrazza at this year's Cannes Film Festival. In addition, MARTINI® is available at Dolce&Gabanna's main boutique in Milan. The presence of MARTINI® at a key fashion venue during London Fashion Week will continue to build upon its stylish heritage and keep the crowd looking and feeling beautiful this season.

For more information on MARTINI® Rosato or event at the MARTINI® Stay Beautiful Lounge visit www.martinistaybeautiful.com

Notes to Editors:

  1. MARTINI® is currently the Number 1 selling spirit in Europe (Source IWSR)
  2. MARTINI® recommended serves:
    1. MARTINI® Rosato & Pomegreat pomegranate juice
    2. MARTINI® Bianco & Apple juice
    3. MARTINI® Extra Dry & Apple juice
    4. MARTINI® Rosso & cranberry juice

To view the photo associated with this press release, please visit the following link:

http://www.marketwire.com/library/20091007-thandie_n_800.jpg

To view the videos associated with this press release, please visit the following link:

http://www.youtube.com/watch?v=IKyVAM5EWo4

http://www.youtube.com/watch?v=2v8V5dHWid4

http://www.youtube.com/watch?v=yl3Zq1tcsGc

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