SOURCE: IMG

November 13, 2009 10:50 ET

Rossignol Selects IMG as Worldwide Licensing Agent

Global Snow Sports Brand to Team Up With IMG Licensing for Targeted Licensing Program

NEW YORK, NY--(Marketwire - November 13, 2009) - Rossignol, the legendary snow, ski and mountain brand, newly independent after separation from previous owner Quiksilver, today announced its partnership with IMG Worldwide for the licensing of its brand in a select number of carefully managed categories.

Under the leadership of CEO Bruno Cercley, the "new" Rossignol will be re-focusing on its historic technical and commercial leadership in skis and related hard goods equipment. Other categories where Rossignol has technical knowhow, brand legitimacy and product and distribution synergies but which it does not need to manufacture itself will be exploited via carefully managed licensing partnerships -- the first of which, for the skiwear apparel category, was already announced last week.

Said Cercley, "A selective licensing strategy will allow us to maximize our resources in the areas we know best and where our technical value-added can be most effectively deployed directly -- while at the same time leveraging our brand and expertise in various product segments where Rossignol clearly has an important role to play. IMG is clearly the leading agency handling licensing at this sort of level and the perfect solution for us."

Bruno Maglione, IMG Executive Vice President and Co-Managing Director of IMG Licensing Worldwide, added, "It is a privilege to be handling an important part of the new strategy of this iconic 100 year old winter sports brand. We are impressed by Bruno Cercley's vision for the future development of Rossignol and his total commitment to its roots in performance and technical leadership. With the next Winter Olympic games around the corner, audiences will be reminded of Rossignol's brand dominance and the attractiveness to partner with it in appropriate ancillary categories."

Rossingol and IMG will be seeking licensing partnerships in a number of specific segments including footwear, eyewear, sports bags and other relevant accessories.

About the Rossignol Group

The Rossignol Group, managed by CEO Bruno Cercley, designs, develops, builds and sells a full range of winter sports equipment. The new International Headquarters, located at the heart of the French Alps just outside Grenoble, are home to highly recognized, strong and complementary brands such as Rossignol, Dynastar, Lange, Look, Risport and Kerma. The mountain has inspired each brand that has developed its unique and specific identity.

Rossignol, the iconic and legendary brand of the ski industry, delivers a full range of alpine, snowboard and nordic equipment. With more than 100 years experience creating and building winter sports equipment, Rossignol helps skiers and snowboarders live their dream!

About IMG Sports & Entertainment

Operating in 30 countries, IMG Sports & Entertainment's diverse businesses include: product and brand licensing; consulting services; event ownership and management; collegiate marketing, media and licensing; fashion events and models representation; golf course design; and client representation in golf, tennis, broadcasting, speakers, European football, rugby, cricket, motor sports, coaching, Olympic and action sports. IMG Academies are the world's largest, multi-sport training and educational facilities, delivering world-class training experiences to more than 12,000 junior, collegiate, adult, and professional athletes each year. More information is available at www.imgworld.com.

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