SOURCE: Roundbox, Inc.

Roundbox, Inc.

October 26, 2009 08:00 ET

Roundbox Expands Agreement With Rovi for Mobile Electronic Service Guides

Roundbox Strengthens Leadership Position in Mobile

FLORHAM PARK, NJ--(Marketwire - October 26, 2009) - Roundbox, Inc., the leader in mobile broadcast software, today announced that it has amended its licensing agreement to enable Roundbox to continue to develop and distribute mobile guidance products for Rovi Corporation (NASDAQ: ROVI). Since 2006, Roundbox has had an agreement for the development and delivery of the Mobile Electronic Service Guide, a mobile guidance solution jointly developed by Roundbox and Rovi. Under the terms of this agreement, Roundbox will expand its mobile product line and continue to deliver intuitive and feature-rich guidance products to mobile users worldwide. Given the company's expertise in mobile, Roundbox will lead sales efforts and spearhead product development, marketing and customer support activities.

"Digital entertainment is continuing to proliferate through multiple technology channels, including mobile," said Bob Shallow, senior vice president, worldwide sales, service providers at Rovi. "Roundbox has been effective in helping to adapt our guide technology to the mobile environment and we look forward to continuing our relationship."

"This contract confirms our strong position in mobile and reinforces Roundbox's commitment to deliver our customers the most feature-rich, end-to-end guidance solutions," said Jim Nelson, co-founder and co-chairman of Roundbox. "The license of these assets will enable us to deliver compelling video guidance products."

About Roundbox

Roundbox is the leading provider of mobile broadcast software for broadcasters, mobile operators, and device manufacturers. Roundbox's award-winning product suite empowers its customers to deliver innovative mobile broadcast applications, enabling them to increase revenue, enhance competitive differentiation, and improve the user experience. For more information, visit www.roundbox.com.

Roundbox is a registered trademark in the United States. All other trademarks are the property of their respective owners.

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