SOURCE: Jagex Ltd.

December 01, 2008 13:43 ET

RuneScape More Popular in Canada Than the NHL and Britney Spears

Yahoo! Names RuneScape as Most Popular Term Searched in Canada and Amongst Most Popular Search Subjects Worldwide

CAMBRIDGE, UK--(Marketwire - December 1, 2008) - Yahoo!, a leading global Internet brand and one of the most trafficked Internet destinations worldwide, today announced its 2008 Top Searches of the Year, naming Jagex's RuneScape as the fifth most popular search term worldwide. RuneScape was also listed as the No. 1 most searched term in Canada. RuneScape, Jagex's hugely successful, massively multiplayer online role-playing game (MMORPG), provides a character-based experience in which players play, travel, and explore in a fantasy world. With weekly updates to content and over 100 quest opportunities, RuneScape has attracted more than six million gamers worldwide and is one of the largest and most-recognized brands in the gaming industry.

"RuneScape is one of the most internationally recognized MMOs in the world with a growing fan base across the globe," said Geoff Iddison, CEO of Jagex. "Yahoo!'s 2008 Top Search Terms list shows that interest is high and the game continues to draw millions of players into the ever-evolving RuneScape world."

In July 2008 Jagex launched its new High Detail version of RuneScape which has redefined immersive online gaming by providing the first Java based full-screen MMO experience with the "click-and-play" accessibility of a browser-based game. Requiring nothing more than an Internet connection and a PC that was built in the last 10 years, RuneScape HD delivers a graphics experience typically seen in console games or titles requiring massive downloads.

Based on results from millions of queries, Yahoo!'s list of top searched terms offers insight into 2008's most prominent online content. Past Yahoo! Top Search Term lists have named some of the most influential and innovative products including Nintendo Wii, the Apple iPhone and YouTube. RuneScape's placement as No. 5 worldwide acknowledges Jagex's frontline position in the global online game market and the company's ability to continually attract a growing audience. The Yahoo! placement follows an accolade in August where RuneScape was recognized by Guinness World Records as the most popular free MMORPG in the world for a second year in row.

RuneScape is available online at www.runescape.com, and is free to play. Premium upgrades are available starting at USD $5.95.

About RuneScape

RuneScape is a massively-multiplayer online game (MMOG), set in a fantasy world of warring races, ravaged landscapes and sinister powers. Having chosen an adventurer, players are free to find their role within it: to live by the sword and face hundreds of enemies, to further the storyline in RuneScape's quests, or to train in any of a number of skills.

The game is updated every two weeks with new content, quests, skills or challenges -- meaning new challenges and surprises whenever players log on. The game currently has over 6.5 million players and over 1 million paying subscribers.

About Jagex Ltd.

Jagex Ltd. is an independent games developer and publisher based in Cambridge, England, with over 350 employees. With proprietary graphics compression, game engine and network communication technologies, Jagex creates online games that are enjoyed by millions of players around the world. Jagex is online at www.jagex.com.

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