Russell Breweries Inc.
TSX VENTURE : RB

Russell Breweries Inc.

June 25, 2009 15:21 ET

Russell Brewing Kicks Off 2009 BC Lions Lager with the Ultimate Fan Contest

VANCOUVER, BRITISH COLUMBIA--(Marketwire - June 25, 2009) - Russell Brewing Company (TSX VENTURE:RB), a premium microbrewery in Western Canada, is proud to announce the re-launch of BC Lions Lager for the 2009 football season. 12-pack cans of BC Lions Lager will be available at a recommended price of $20.25/12-pack through government and private liquor stores throughout the province of BC.

To kick start the new football season Russell Brewing and BC Lions Lager presents the 2009 Ultimate Fan Contest which includes a two part ultimate fan prize package.

- Part One - Home Game Experience

The winner (and guest) will receive a deluxe home game experience on Friday September 4th where the BC Lions take on the Montreal Alouettes. The winner will be hosted in the Russell Brewing Suite and meet the Felions and will receive a bag full of BC Lions swag and sideline passes.

- Part Two - Away Game Experience

Ten days later, the lucky winner will be off with the BC Lions for the ultimate all-expense-paid road trip to Montreal for a re-match against the Alouettes on Sunday September 13th. The winner will receive airfare to and from the game, two night's accommodation in the same hotel as the team, pre-game meal with the team, sideline passes and two tickets to the game.

More details at www.beerofchampions.com.

Must be 19 years or older to enter.

BC Lions Lager is a signature beer that was developed for the BC Lions Football Club by Russell Brewing Company. The proprietary beer brand is a landmark partnership between a CFL football team and a microbrewery.

To view the photo of the BC Lions Lager, please visit the following link: http://www.marketwire.com/library/20090625-lionslager.jpg.

More on Russell Brewing Company:

Russell Brewing Company produces premium beers in Western Canada. Located in British Columbia, Russell produces high quality beers without preservatives or pasteurization. Only the finest quality ingredients are used to produce the company's complete lineup of products including award winning Russell Cream Ale, Russell Extra Special Lager, Russell Pale Ale, Russell Honey Blonde Ale and fun seasonal flavored beers like Cactus Lime Lager and Lemon Ale. Russell also has strong community partnerships and produces BC Lions Lager which is only available during the football season. All Russell products are held to the highest quality standards to ensure that the passion that goes into crafting Russell beers comes through in the taste.

Sister brewery, Fort Garry Brewing Company is located in Manitoba. Both Russell and Fort Garry Brewing are subsidiaries of Russell Breweries Inc (TSX VENTURE:RB).

More on the BC Lions Football Club:

For more than 50 years, the BC Lions have been a football power and sporting tradition in British Columbia. As a member club of the Canadian Football League since 1954, the Lions are dedicated to providing exemplary service to our customers, community partners, employees, fans, season ticket holders, sponsors, players and the media. Clinching the 2006 West Championship in front of more than 50,000 orange-clad fans at BC Place, the Lions went on to win the Grey Cup, the fifth in club history. For more information, visit www.bclions.com.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

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