SCENE

SCENE

January 26, 2010 10:50 ET

SCENE Brings The Hangover Back to the Big Screen for Two Million Members

TORONTO, ONTARIO--(Marketwire - Jan. 26, 2010) - On February 10th, Canadians will be flocking to the big screen for a FREE member-only encore screening of The Hangover, courtesy of SCENE, the entertainment rewards program from Cineplex Entertainment (TSX:CGX.UN) and Scotiabank (TSX:BNS). To celebrate reaching two million members, SCENE recently invited members to vote for the 2009 blockbuster movie they most wanted to bring back to Cineplex Entertainment theatres. The SCENE members voted and The Hangover emerged as top choice.

The Hangover, a film about a Vegas bachelor party gone wrong, will be shown at over 58 Cineplex theatres across Canada on Wednesday February 10, 2010 at 7:00pm local time. This FREE movie screening is open to all SCENE members across Canada. Each member is entitled to pick up two free tickets and two free popcorn coupons (courtesy of Scotiabank) on the day of the screening – while quantities last. To get their tickets, members will need to show their SCENE membership card at the box office. The first 100 ticket holders to arrive for the 7pm screening at each theatre will also receive a special SCENE gift bag as they enter the auditorium.

Launched in 2007, the SCENE program reached the two million member milestone in October 2009 after steadily acquiring an average of 10,000 – 15,000 new members each week. More than just a movie rewards card, SCENE has significantly expanded its rewards offerings since its inception, giving members the movie, music and exclusive entertainment experiences they want most - including concert tickets, DVDs and Blu-ray discs, discounted music merchandise, online music downloads and opportunities to win once-in-a-lifetime entertainment experiences.

WHAT: SCENE Two Million Member Celebration -- FREE Encore Screening of The Hangover

  • FREE member screening (limit 2 tickets per member)
  • First 100 ticket holders at each theatre will also get a special SCENE gift bag

WHEN: Wednesday February 10, 2010 at 7:00pm (local time)
WHERE: 58 Cineplex Entertainment theatres across Canada (excluding Quebec)

For more information about SCENE's Two Million Member Movie Celebration, interviews are available with Shawn Bloom, General Manager of SCENE, or visit www.scene.ca.

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