August 23, 2010 11:19 ET

SDL Recognized as "Leader" in Magic Quadrant for Web Content Management

Evaluation Based on SDL's Completeness of Vision and Ability to Execute

NEW YORK CITY, UNITED STATES and AMSTERDAM, THE NETHERLANDS--(Marketwire - Aug. 23, 2010) - SDL (LSE:SDL), the leading provider of Global Information Management solutions, today announced its position as "Leader" in the 2010 Magic Quadrant for Web Content Management(1) (WCM) published by Gartner, Inc.

"We are very proud to be recognized in Gartner's analysis among the leaders in the WCM landscape," said Jan Jaap Kolleman, CEO of SDL's Web Content Management Solutions division. "We consider it a testament to our ability to innovate our SDL Tridion® solution beyond traditional WCM to a global engagement management solution that incorporates customer interaction and management, multi-channel marketing and Web Content Management."

Magic Quadrant for Web Content Management

The 2010 Gartner Magic Quadrant for Web Content Management report noted, "Buying decisions around WCM have expanded beyond the original focus of publishing content. Today's online strategies require that website owners, designers and developers consider the overall experience delivered to users and not just the content. Governments and businesses must consider Web solutions geared to engaging visitors."

Gartner bases its evaluation on the "ability to execute" and "completeness of vision." Ability to execute measures how well a company sells and supports its WCM products and services globally. Completeness of vision focuses on the vendor's potential and points to its future likelihood of success.

According to Gartner, companies that are placed in the "Leaders" quadrant "should, drive market transformation. Leaders have the highest combined scores for ability to execute and completeness of vision. They are doing well and are prepared for the future with a clearly articulated vision. They have strong channel partners, a presence in multiple regions, consistent financial performance, broad platform support and good customer support. In addition, they dominate in one or more technologies or vertical markets. Leaders are 'environmentally aware' of the solution 'ecosystem' into which their own offerings need to fit. Leaders can: demonstrate enterprise deployments; offer integration with other business applications and content repositories; and provide a vertical-process or horizontal-solution focus."

About the Magic Quadrant

The Magic Quadrant is copyrighted 2010 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

(1) Gartner Magic Quadrant for Web Content Management, Gartner RAS Core Research Note G00201300, by Mick MacComascaigh, Toby Bell, Jim Murphy, 19 August 2010.

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About SDL

SDL is the leader in Global Information Management solutions. SDL's solutions increase business agility to enterprises by accelerating the delivery of high-quality multilingual content to global markets. The company's integrated Web Content Management, eCommerce, Structured Content and Language Technologies, combined with its Language Services drive down the cost of content creation, management, translation and publishing. SDL solutions increase conversion ratios and customer satisfaction through targeted information that reaches multiple audiences around the world through different channels. 

Global industry leaders who rely on SDL include ABN-Amro, Bosch, Canon, CNH, FICO, Hewlett-Packard, KLM, Microsoft, NetApp, Philips, SAP, Sony and Virgin Atlantic. SDL has over 1500 enterprise customers, has deployed over 170,000 software licenses and provides access to on-demand portals for 10 million customers per month. It has a global infrastructure of more than 50 offices in 34 countries. For more information, visit

About SDL Tridion

SDL Tridion is the leading enterprise Web Content Management platform. SDL Tridion enables organizations to deliver a consistent, interactive and highly targeted customer experience, in multiple languages, across multiple Web sites and channels. In May 2010, CMSWire named SDL the leading vendor in the Web Engagement Management market.

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