August 28, 2006 09:58 ET

SEMphonic Launches Competitive Tracking Service for Enterprise Search Engine Marketing

Veteran Search Engine Marketing Business Analysts Leverage Years of Experience and Advanced Tools to Arm Fortune 1000 Brands With Detailed Competitive Profiling and Tracking Within the Search Engine Marketing Space

NOVATO, CA -- (MARKET WIRE) -- August 28, 2006 -- SEMphonic, a search engine marketing (SEM) analytics tool provider and web analytics consultancy, today announced the Competitive Tracking Service for Enterprises. Competitive Tracking Service for Enterprises is a turnkey service for enterprise companies in need of detailed tracking of SEM competitors -- what the competition is doing, saying, optimizing and spending in Search Engine Marketing. Combining years of expertise working with Fortune 1000 companies and built on the foundation of SEMphonic's powerful competitive landscaping tool, CampaignTracker, the Competitive Tracking Service for Enterprises Standard $1,000/month basic service offering includes:

--  Organic vs. PPC Comparisons -- weekly or monthly reporting on multiple
    head-to-head competitive programs including organic and PPC positions to
    chart exactly what they are buying, where they are buying and what they've
--  Competitor Advertising Monitoring -- weekly or monthly reporting on
    competitive advertising (actual creative by type of word and engine) with
    tracking of changes in strategy and execution;
--  SEM Program Effectiveness Evaluation -- weekly or monthly reporting on
    your overall SEM program effectiveness vs. the Competition;
--  Keyword and Competitor Analysis -- Constant Updates and tuning to your
    keyword and competitive lists;
--  Optional PPC and Keyword Reporting -- on your PPC campaigns with an
    emphasis on cross-engine comparison and keyword optimization opportunities.
With Competitive Tracking Service for Enterprises, SEMphonic business analysts create customized reports designed to make your life as easy and your SEM program as efficient as possible. The service includes ongoing tuning to make sure you know when new competitors emerge, when keyword usage patterns change, when competitive strategies and efforts change or grow and how your PPC or SEO programs stack up vs. the competition.

According to SEMphonic President and CTO, Gary Angel, "It can actually be risky not to know what a serious competitor is doing with their SEM program. People need to know what their top competitors are saying and how they are positioning themselves. That's as important in the online world as it is in traditional media. But compiling this information has always been too manual and time-consuming -- especially given the very large PPC programs most companies now implement. This service takes the pain out of the process!"

To purchase the Competitive Tracking Service for Enterprises Standard, please contact Katherine Garvey at

About SEMphonic

SEMphonic has over 9 years of experience as a web analytics consultancy and search engine marketing tool provider for Agencies and companies such as American Express, AOL, CyberTrader, Charles Schwab, Endless Pools, Intuit, Mediasmith, SurePoint Lending, and others. SEMphonic is headquartered in Novato, California. Visit us at for more information.

Contact Information

  • Media Contact:
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