SENSIO Technologies Inc.
TSX VENTURE : SIO

SENSIO Technologies Inc.

September 03, 2009 08:01 ET

SENSIO Launches at IBC Its New 2D Content Broadcast Feature in 1080p60/50, Demonstration at Booth 1.C29

MONTREAL, QUEBEC--(Marketwire - Sept. 3, 2009) - SENSIO Technologies Inc. ("SENSIO") (TSX VENTURE:SIO), inventor of the SENSIO® 3D technology, presents a premiere at the International Broadcasting Convention (IBC) of the new functionality offered by SENSIO® 3D technology: live broadcasting of 2D content in 1080p60/50. In addition to enabling broadcasting in 3D, SENSIO® 3D technology also enables broadcasting of 2D in 1080p on the existing distribution infrastructure, currently limited to 1080i, without adding bandwidth.

"We are extremely proud to enhance our product offering, and to demonstrate that SENSIO has an added value in the transmission of both 2D and 3D content. We now have a complete solution to offer broadcasters that enables the transmission of live 2D and 3D events both into movie theaters and into the home," says Nicholas Routhier, SENSIO's President and Chief Executive Officer.

Two demonstrations will be presented in the International Datacasting Corporation ("IDC") booth, located in Hall 1 at Booth C29. The first will demonstrate broadcasting of 2D content in 1080p/60 and the second will be a 3D demonstration. With a 3D camera system and an encoder and decoder equipped with SENSIO's technology, visitors can film themselves in front of the cameras and see themselves live in three dimensions on Hyundai IT's LCD HD 3D television.

SENSIO wins the Technology Achievement award from Sports Video Group

During Sports Video Group's fourth annual ceremony, which takes place during the IBC, SENSIO will be rewarded for its participation in the 3D broadcasting of the men's final of the French Open, which took place this past June. SENSIO's technology was used to broadcast the event into movie theaters and 3D televisions located in France and Spain. "We are very pleased to receive this prize from the industry. It rewards our efforts and recognizes the pioneering work we have done with our partners," says Routhier. The ceremony, which is by invitation only, takes place on September 13 from 6:00 to 8:00 p.m. at Amsterdam's RAI convention center.

A Conference at IBC

A panelist at IBC for the second year in a row, Nicholas Routhier will participate in the "3D in the Home" conference along with experts from various companies like broadcaster BSkyB. The conference takes place on September 14 at 1:30 p.m. at Amsterdam's RAI convention center. Routhier will speak about the importance of distributing 3D content via multiple platforms such as video-on-demand, pay-per-view, Blu-ray and DVD disks, and on the Internet. For further information on the conference, go to the website http://www.ibc.org.

About SENSIO

Founded in 1999 and headquartered in Montreal, Canada, SENSIO develops and markets forward-looking stereoscopic technologies designed to offer the most advanced and immersive cinematographic experience available. Its flagship technology, SENSIO®3D, allows the high-quality distribution of 3D content through conventional 2D channels and playback on any display device, including plasma TVs, HDTV and glass-free 3D displays. Working with major Hollywood studios and large format 3D film producers, SENSIO has built up one of the world's largest libraries of 3D movies for the home entertainment market.

SENSIO® is a trademark of SENSIO Technologies Inc.

This news release contains forward-looking statements that reflect the Company's expectations with regard to future events. Actual events could differ significantly from those anticipated in this document.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

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