SOURCE: Smokefree Innotec, Inc.

Smokefree Innotec, Inc.

February 11, 2010 09:19 ET

SFIO Reports on Market Penetration for South Africa and U.S.A.

NASHVILLE, TN--(Marketwire - February 11, 2010) - Smokefree Innotec, Inc. (PINKSHEETS: SFIO) ( or announced today that current reports in from our marketing associates state that they are in the final stages to launch "Similar," a brand name specific for the South African market.

SFIO products will be introduced into that market as planned during March. The SFIO marketing associates expect that customers will be finalizing their first orders within the next few weeks for a pallet of 9600 packs of "Similar"; and anticipate ordering this quantity every two weeks with volumes growing as the distribution channels widen and trade promotions and advertising commence. Advertising material as well as in-store posters and leaflets for the retailers counter staff are targeted for delivery before the end of next week.

In the U.S., marketing associates have completed presentation of SFIO's "Real" product to several major distributors representing 85,000 outlets, and expect more specific sales requests coming shortly starting from these convenience stores. Our expectations are that such presentations and the delivery of sales material and samples will result in our beginning to secure orders by the end of March.

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A number of statements referenced in this Press Release are forward-looking statements, which are made pursuant to the Safe Harbor Provisions of the Private Securities Litigation Reform Act of 1995, and within the meaning of Section 27A of the Securities Act of 1933 and Section 21B of the Exchange Act of 1934. Any statements that express or involve discussions with respect to predictions, expectations, beliefs, plans, projections, objectives, and goals, assumption of future events or performance are not statements of historical fact and may be "forward-looking statements." Forward-looking statements are based on expectations, estimates and projections at the time the statements are made that involve a number of risks and uncertainties which could cause actual results or events to differ materially from those presently anticipated. Forward-looking statements in this Release may be identified through the use of words such as "expects," "will," "anticipates," "estimates," "believes," or statements indicating certain actions "may", "could," or "might" occur. Such statements reflect the current views of Smokefree Innotec Inc. with respect to future events and are subject to certain assumptions, including those described in this release. These forward-looking statements involve a number of risks and uncertainties, including the timely development and market acceptance of products, services, and technologies, competitive market conditions, successful integration of acquisitions, the ability to secure additional sources of financing, the ability to reduce operating expenses, and other factors. The actual results that the Company achieves may differ materially from any forward-looking statements due to such risks and uncertainties. Smokefree Innotec Inc. does not undertake any responsibility to update the "forward-looking" statements contained in this news release.

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