SOURCE: SHIFT Communications

SHIFT Communications

January 22, 2010 07:57 ET

SHIFT Communications Opens New York Public Relations Office

Award-Winning Technology and Social Media PR Firm Poised to Add Shine to Big Apple's Public Relations Industry

NEW YORK, NY--(Marketwire - January 22, 2010) - "We'll do it our way," said Todd Defren, a principal at SHIFT Communications, which announced today it has opened the third branch of its award-winning Public Relations Agency, this time in the heart of Manhattan in New York City.

"It made sense to start a New York PR firm, since many of the inquiries we receive from consumer and technology companies stem from the New York area," Defren said. "These companies evidently weren't finding the right blend of social media and traditional PR expertise locally, so we decided to open a New York PR firm right in their own backyards."

SHIFT Communications is headquartered in Boston and has a thriving San Francisco PR firm as well.

The New York PR office is led by consumer PR veteran John Carter, vice president of account services, whose client expertise includes companies such as Johnson & Johnson, Travelocity, H&R Block, Club Med and Beam Global.

"Major consumer brands are at an inflection point when it comes to melding elements of traditional public relations and social media to support customer acquisition," said Carter. "They're looking for a PR firm that not only understands both worlds, but also has a track record of getting results. To my friends in New York, I'd point to SHIFT's recent recognition by Forrester Research as evidence that you'll be in good hands with us."


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SHIFT Communications is an award-winning, privately-held national public relations firm that has represented some of the best-known enterprise and consumer technology brands, including Akamai, Virgin Mobile, Canadian Club, Quantum, RealNetworks, Yelp, Johnson & Johnson and H&R Block. SHIFT pioneered the world's first Social Media News Release and Social Media Newsroom, changing PR forever. SHIFT Communications' 100+ employees are located in the Boston, San Francisco and New York metros. For more information on SHIFT's high-tech public relations, consumer public relations and content marketing programs, visit