SOURCE: SHIFT Communications

October 17, 2007 06:45 ET

SHIFT Communications Tops $10M in Revenues

As Revenues Climb Skyward, SHIFT's Social Media Expertise a Game Changer

BOSTON, MA and SAN FRANCISCO, CA--(Marketwire - October 17, 2007) -


  • A robust market for technology public relations, coupled with a broader acceptance of social media marketing tools, have converged to serve as a bellows on the revenue model at SHIFT Communications, a fast-growing technology public relations agency with offices in Boston and San Francisco.
  • SHIFT has grown its public relations staff by 210 percent since its inception in 2004, from 30 to 93 people.
  • The company, which focuses on both enterprise and consumer PR, has seen revenues grow 250 percent, from $3M to $10.5M.
  • SHIFT's client roster has grown by 70%, from 37 to 65 clients
  • SHIFT clients in past months include RealNetworks, 1-800-FREE411, Yelp, Travelocity's emerging business group, Akamai, Novell, Quantum, Eurekster, Powerset, Oakley, Shimano and many more.

Other Developments

  • The tech PR firm's official blog,, is written by a SHIFT Principal, Todd Defren, and has over 1,150 subscribers, up from less than 10 in 2004. Moreover, PR-Squared is ranked 65 on the AdAge Power 150.
  • In June, SHIFT rolled out a blog written exclusively by junior staffers,
  • Lastly, SHIFT's Social Media News Release template, the first of its kind, has been downloaded more than 100,000 times from

Please use this link to access a purpose-built page, for industry reactions regarding SHIFT Communications' Social Media activities.


  • "SHIFT is a trusted long-term partner with very strong media relations capabilities," said Brad Cohen, vice president of corporate communications, Quantum Corp. "Even with the impressive growth they've experienced, we've continued to receive the same high level of dedication and support."
  • "Our success is in direct proportion to our clients' willingness to expand their thinking about public relations," said SHIFT Principal Todd Defren. "Social media has changed the PR industry from a crude, one-directional broadcast model into simply one component of a community-driven, multi-directional conversation. We're working overtime to keep pace with the many changes that stem from this shift."

Please contact Parry Headrick to arrange an interview and/or for additional quotes.


SHIFT Communications is an award-winning, privately held national public relations firm representing some of the best-known enterprise and consumer technology brands, including Akamai, Novell, Quantum, RealNetworks and Shimano. SHIFT pioneered the world's first Social Media News Release and Social Media Newsroom, changing PR forever. SHIFT Communications' 100+ employees are located in the Boston, Mass., and San Francisco, Calif. metros. For more information on SHIFT's high-tech public relations and consumer public relations, visit

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