SOURCE: SHOP.COM

SHOP.COM

November 04, 2009 08:00 ET

SHOP.COM™ Partners With CMT.com and Internationally Renowned Superstar Dolly Parton

Award-Winning Comparison Shopping Site Launches Web's First 'DollySHOP' and Special Contest to Kick-Off the Holiday Season

MONTEREY, CA and NASHVILLE, TN--(Marketwire - November 4, 2009) - SHOP.COM (www.shop.com), the destination comparison shopping site designed for busy women, and CMT.com, the leading destination for country music fans, together with Dolly Records today announced a unique partnership. The holiday-timed promotion features the creation of the "DollySHOP" (www.shop.com/dollyshop), a special online marketplace for fans of country music and entertainment icon Dolly Parton. An additional highlight is a sweepstakes offering consumers holiday shopping sprees on SHOP.COM, plus the chance to win a personal phone call with Dolly Parton. CMT.com will serve as a promotional partner for the new shopping destination.

Beginning today through mid-January 2010, SHOP.COM's DollySHOP will pay unique tribute to the career of Dolly Parton, an international superstar who has garnered seven Grammy Awards, 10 Country Music Association Awards, and is one of only five female artists to win the Country Music Association's Entertainer of the Year Award. The special e-commerce site features a video greeting from Dolly Parton and her collections of music, merchandise and collectibles, including the new 2-disc set, "Dolly: Live from London" CD/DVD. With highlights from two majestic sold-out shows at London's O2 Arena, the set features 15 of her mega hits performed live, and this is the first DVD that shows the globally renowned superstar in all of her splendor live. Classics like "Here You Come Again," "I Will Always Love You," "Two Doors Down," "9 to 5," Islands in the Stream" and "Jolene," and modern hits such as "Better Get To Livin'," "Backwoods Barbie" and "Jesus and Gravity" -- all from her critically acclaimed 2008 album, "Backwoods Barbie" -- round out an unforgettable set list.

"I'm a busy gal who loves to shop online, but it's not always easy to find what I'm looking for. That's why I'm so happy to learn that SHOP.COM is a one-stop shop for virtually anything, which I'm proud to say now includes Dolly merchandise," said Dolly Parton.

"We couldn't be more pleased than to be in business with an artist of the caliber of Dolly Parton," said Ken Goldstein, Chairman & CEO of SHOP.COM. "We have established a solid track record with one-of-a-kind celebrity-themed promotions that appeal to our loyal customers, and this partnership with CMT represents a strategic alliance that will help SHOP.COM build our brand with a wider audience."

Occurring now through December 13, the Holly Dolly Christmas Sweepstakes will reward one lucky winner a $2,500 shopping spree on SHOP.COM, a prize pack autographed by Dolly Parton, and a rare opportunity to personally speak with the artist. Additional prize levels provide winnings that include a $1,000 or $500 SHOP.COM holiday shopping spree. Complete contest rules and entry forms can be found at http://www.shop.com/sweepstakes-a.xhtml.

The DollySHOP and the Holly Dolly Christmas Sweepstakes will be promoted throughout CMT.com, as well as across other CMT platforms, including CMT Radio Network and CMT Mobile. The promotion will be further supported by Dolly Parton Web sites and email, and by SHOP.COM via banner advertising, email campaigns, social media marketing and more.

"Since SHOP.COM offers music fans a place where they can search the latest and greatest music finds within a compelling online destination, it's a natural home for an e-commerce site themed to a significant artist such as Dolly Parton," said Stephen Linn, Director of Marketing, CMT Digital Media.

SHOP.COM recently launched a retooled musicSHOP store and a digital music store (http://musicdownloads.shop.com), which features millions of downloads from a full catalog of popular music from all the major music distributors and labels. Created by SHOP.COM and music promotion company Musica, musicSHOP offers discounted pricing on the latest releases and classic hits from artists in a variety of genres.

About SHOP.COM

SHOP.COM is the comparison shopping engine that is designed to meet the specific shopping needs of women -- and the individual business needs of merchants. Leveraging the multi-merchant features of its patented OneCart® technology along with extensive partner store integration, SHOP.COM offers an authoritative selection of products from well-known brand name merchants and high quality specialty retailers. Privately-held, SHOP.COM is a California-based company with an office in the United Kingdom. For more information, visit the company's web site at www.SHOP.COM.

About CMT

CMT, a unit of Viacom's MTV Networks (NYSE: VIA and VIA.B), is the leading television and digital authority on country music and entertainment, reaching more than 88 million homes in the U.S. CMT and its Web site, CMT.com, offer an unparalleled mix of music, news, live concerts and series and is the top resource for country music on demand. The network's digital platforms include the 24-hour music channel, CMT Pure Country, CMT Mobile and CMT VOD.

About Dolly Records

DOLLY PARTON's Dolly Records debuted in 2008 with her "Backwoods Barbie" CD. Marking the legendary singer's first mainstream country album in 17 years, the critically acclaimed CD entered the Top 200 Albums chart at #17 and at #2 on both the Country Album and Indie Album charts. It also marked DOLLY's highest album debut ever on the Billboard pop albums chart and first entry into the Top 20 since 1993's "Slow Dancing With The Moon." The album produced four singles: "Better Get To Livin'," "Jesus & Gravity," "Shinola" and "Backwoods Barbie." The latter song was featured in the acclaimed Broadway show "9-5: The Musical," for which Dolly wrote all the music and lyrics. The Tony Award-nominated score spawned the second release from Dolly Records: The "Original Broadway Cast Recording of 9 to 5: The Musical" (2009). The label's third release is the 2-disc DVD/CD set "DOLLY: LIVE FROM LONDON," featuring highlights from two majestic sold-out shows at London's massive O2 Arena. This November 2009 release is the first DVD that shows the globally renowned superstar in all of her splendor live.

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