February 17, 2010 10:00 ET

SHOP.COM™ Teams With New Kids on the Block to Offer Chance to Win Personal Phone Call With Band

One-of-a-Kind Promotion Gives Fans a Chance to Win Comeback DVD and Other Prizes

MONTEREY, CA--(Marketwire - February 17, 2010) - International Pop sensations New Kids on the Block (NKOTB) have teamed with SHOP.COM (, the destination comparison shopping site designed for busy women, to help celebrate their new live DVD "Coming Home," which chronicles the group's momentous reunion. Now through March 31, SHOP.COM customers will have the chance to win a personal phone call from the band, a signed copy of their live DVD "Coming Home," and an autographed NKOTB T-shirt from all five members. An audio clip from NKOTB member Donnie Wahlberg, promoting the release of the DVD on SHOP.COM, can be heard in SHOP.COM's musicSHOP. Additionally, "Coming Home" will be highlighted as a special featured item in the musicSHOP throughout February and March.

"The latest of SHOP.COM's one-of-a-kind celebrity-themed promotions -- this time with the hitmakers New Kids on the Block -- is sure to have nostalgic appeal to much of SHOP.COM's core audience of 30-something women," said Mondy Beller, Senior Vice President of Marketing for SHOP.COM.

SHOP.COM's musicSHOP store and a digital music store ( features millions of downloads from a full catalog of popular music from all the major music distributors and labels. Created by SHOP.COM and music promotion company Musica, musicSHOP offers discounted pricing on the latest releases and classic hits from artists in a variety of genres.

"Coming Home" gives fans a true glimpse at what it took to achieve one of the most successful and momentous musical reunions in history. Coming Home the DVD will include all new footage, giving fans a documentary style look at the band's journey to reunite. The DVD follows the band as they meet in a studio for the first time after 15 years, tour the globe playing over 140 sold out arena concerts performing to a million plus fans and features six live performances from the band's world tour, an assortment of never before seen glimpses behind the scenes, bloopers, band jokes and special moments with the fans.

"It was always an important thing for us to document this journey. From the very beginning we knew we wanted to capture every moment of this adventure," said Joey McIntyre. "We truly do appreciate every moment of this ride and all the support our amazing fans continue to give us. After 15 years they have never left. It's not only our journey, it's their journey too, this DVD is for them."

Since embarking on their official reunion in 2008, NKOTB has enjoyed tremendous success both in-studio and on-tour. As one of the first boy bands in the pop music genre, Donnie Wahlberg, Jordan Knight, Jonathan Knight, Joey McIntyre and Danny Wood together sold more than 80 million albums worldwide -- including back-to-back international #1 songs, 1988's Hangin' Tough and 1990's Step By Step -- and a series of crossover smash R&B, pop hits like "You Got It (The Right Stuff)," "Cover Girl," "Didn't I (Blow Your Mind This Time)," "Hangin' Tough," "I'll Be Loving You," "Step By Step" and "Tonight." The group shattered concert box office records playing an estimated 200 concerts a year, in sold out stadiums throughout the world. They still hold many of these records to date. They were Forbes highest paid entertainers of 1990, beating out Michael Jackson and Madonna. The band boasted an extensive and highly profitable merchandise line which included everything from lunch boxes and sleeping bags to comic books, marbles and dolls.

In 2008, after more than 10 years, the group released its first single "Summertime" and its first studio album in 15 years called The Block and have been selling out shows all over the world since. Next up, NKOTB will set sail on their second annual New Kids on the Block cruise before hitting the stage at the world famous Radio City Music Hall. After selling out a special show at Radio City in just minutes, the Kids announced a second Radio City Music Hall show, and added on a string of dates across the country.


SHOP.COM is the comparison shopping engine that is designed to meet the specific shopping needs of women -- and the individual business needs of merchants. Leveraging the multi-merchant features of its patented OneCart® technology along with extensive partner store integration, SHOP.COM offers an authoritative selection of products from well-known brand name merchants and high quality specialty retailers. Privately-held, SHOP.COM is a California-based company with an office in the United Kingdom. For more information, visit the company's web site at www.SHOP.COM.

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