SOURCE: SWPR Group

SWPR Group

April 27, 2010 13:54 ET

'SID THE SCIENCE KID' Premieres All New Episodes on PBS KIDS®

New Shows Include Science Center Field Trips for Sid and Friends and a Super Science Singalong Special; Emmy® Nominated Science-Based Series Promotes Exploration, Discovery and Science Readiness Among Preschoolers

HOLLYWOOD, CA--(Marketwire - April 27, 2010) -  Back by popular demand, SID THE SCIENCE KID, the engaging and entertaining animated preschool series that encourages kids to explore and experience science, returns with all new episodes on PBS KIDS®. Following Emmy-nominations and prestigious awards, the curriculum-based series from The Jim Henson Company and KCET/Los Angeles returns with all-new adventures and investigations on PBS KIDS beginning in fall 2010 (check local listings).

The new 13 half-hour episodes will kick off with a super science singalong, "No School Singalong Special!" on June 21. In the "No School Singalong Special!," Sid wonders what he could possibly do on his day off from school. But when all his friends come over for a play date, they quickly put their science minds together and decide to put on a show in the backyard! They each take turns rocking out as they sing their favorite science songs for a very appreciative audience of Mom, Dad, and Zeke! Sid will also host the PBS KIDS video player at PBSKIDS.org/video during the week of June 14, leading up to the premiere of the new super science singalong special.

In the new episodes that begin airing this fall, Sid and his pals will leave the classroom for field trips to visit their local science center. In addition, new weekly themes will be introduced including Light and Shadows, Environmental Systems and Force and Motion.

"These new episodes of 'Sid the Science Kid' will continue our effort to encourage children to ask questions, experience meaningful science learning and share investigations with their caregivers," said Lisa Henson, CEO of The Jim Henson Company. "We also know that songs like 'I Love Charts' and 'I Magnify' have become popular with kids and grown ups so in celebration of that, we created a fun singalong special to kick off the summer."

"Sid, with his trusty magnifying glass and his friends, seeks answers to the science puzzles many preschoolers are also beginning to explore," says Linda Simensky, VP, Children's Programming, PBS. "The series continues to support science learning and engagement while showing, through catchy songs or Super Fab Lab experiments, the fun of making new discoveries."

"SID THE SCIENCE KID is based on national science learning standards which recognize that preschoolers are naturally curious, and that early exposure to science can inspire a lifelong interest in it," adds Joyce Campbell, KCET Vice President, Education and Children's Programming. "We're delighted with these new stories with Sid and his pals that explore everything from a skateboard's motion to the mysterious disappearance of a rainbow."

Sid, the show's energetic and inquisitive preschool star, enlists his friends and family to help him get to the bottom of new mysteries. He starts each episode with a new question ("Why didn't my ball bounce?" "Where did all the bath water go?" "Why can't I grab the light that comes out of my flashlight?") and spends a fun-filled day finding answers. Through his adventures, Sid encourages preschoolers to think about how to get answers to their own questions by exploring the world.

Each week, the programs focus on a single scientific concept based on Preschool Pathways to Science (PrePS©), a practical curriculum used in preschool classrooms that was created by cognitive researchers and preschool educators, incorporating lessons learned from developmental research as well as classroom experience.

With previous content focusing on getting a flu vaccine and upcoming interstitials about staying active, SID THE SCIENCE KID is known for being a great vehicle for explaining topical issues in a preschool friendly way. The series responds to themes that are relevant to kids today such as making healthy food choices, staying active, protecting the environment and much more.

The award-winning SID THE SCIENCE KID Web site (at www.PBSKIDS.org/sid) inspires the scientist in kids, with a kid-friendly video player, songs, games, activities, and materials to help parents, teachers, and caregivers support their own Science Kid. Games in different discovery zones -- The Super Fab Lab at Sid's school, the playground and Sid's kitchen -- encompass all of the series curricular themes. And accompanying lesson plans and at home investigations can be found at PBS Teachers and PBS Parents.

SID THE SCIENCE KID is part of a long line of successful preschool programming from The Jim Henson Company that includes the new smash hit DINOSAUR TRAIN as well as FRAGGLE ROCK, BEAR IN THE BIG BLUE HOUSE, and MUPPET BABIES. The show is produced using the revolutionary Emmy® Award-winning Henson Digital Puppetry Studio, a proprietary technology that allows performers to puppeteer and voice digital characters in real-time, creating an unprecedented level of spontaneity, quality and interactivity.

SID THE SCIENCE KID is a co-production of The Jim Henson Company and KCET/Los Angeles for PBS KIDS. Brian Henson, Lisa Henson and Halle Stanford of The Jim Henson Company, along with Bradley Zweig, serve as executive producers. Joyce Campbell is executive producer for KCET. Mary Mazur is executive in charge of production for KCET. The Jim Henson Company is handling all ancillary use of the property including licensing, video and merchandising. 

PHOTOS AVAILABLE UPON REQUEST OR BY VISITING
http://digital.ihenson.com/ssk_press OR http://pressroom.pbs.org/

PHOTO CREDIT - © 2010 The Jim Henson Company. JIM HENSON'S mark & logo, SID THE SCIENCE KID mark & logo, characters and elements are trademarks of The Jim Henson Company. All Rights Reserved.

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