August 01, 2005 10:29 ET

SLI Systems' New Ad Champion™ Helps Boost Revenues From Paid Search Campaigns

Learning Search™ Module Harnesses Customer Search Terms and Click-Through Behavior to Automatically Create More Effective Custom Ads and Landing Pages

SAN FRANCISCO, CA -- (MARKET WIRE) -- August 1, 2005 -- SLI Systems, Inc., a provider of search technology and services that enhance results and revenues for Internet sites and e-commerce destinations, today announced Ad Champion™, the latest module in the company's Learning Search™ suite of search services. Available immediately, SLI Systems' Ad Champion is a hosted service designed to improve the effectiveness of online retailers' paid search campaigns by using the search terms -- both common and uncommon -- visitors use on a company's site to drive campaigns on search engines like Google.

With SLI Systems' advanced search behavior analytics engine, Ad Champion analyzes and compiles the keywords from a retailer's site, automatically crafts customized ads for each phrase and develops landing pages that increase the likelihood of a purchase being made. Ad Champion has been shown to improve revenues for charter customers such as, a leading online electronics retailer, which has deployed Ad Champion as part of its overall efforts to deliver more relevant search results to customers. has already seen a significant increase in traffic and sales from Ad Champion.

"We have been working with SLI Systems for several years, and Ad Champion is yet another innovative service they provide," said Mayer Balser, COO for "Without Ad Champion it would be impossible for us to manage the 6,000+ search terms our customers use, and create ads for each keyword that reflect daily price changes and other dynamic data. An added bonus is the ads automatically turn off when certain products are no longer in stock -- saving us all the work involved in managing our paid search campaigns."

The Ad Champion module integrates with SLI Systems' Learning Search service, analyzing visitors' aggregate search terms and the corresponding items clicked on, and using that data to automatically create rich, ever-changing paid listings on Google that better match what people are looking for. Ad Champion generates ads containing information such as product name, price, shipping and landing page, and also sets placement bid prices automatically -- calculated according to pre-determined rules for the product factoring in the price, margin and conversion rates.

Ad Champion reduces the work involved with managing paid search campaigns by leveraging visitor search activity on a retailer's site and automating the creation of advertisements with more relevant information. The paid search listings created by Ad Champion factor in common variables in online retail such as daily shifts in pricing, margins, and stock levels, as well as shipping promotions.

"Following our successful Site Champion and Learning Search offerings, Ad Champion is the next step in helping retailers optimize their search engine marketing efforts to increase traffic and revenues," said Dr. Shaun Ryan, CEO of SLI Systems. "Until now, retailers have been limited by what one or two employees can accomplish in managing a paid search campaign. With Ad Champion, we're empowering retailers to rely on their thousands of customers, who are helping them every time they search on their site."

"As companies advance and optimize their search engine marketing efforts, utilization of new technologies that enhance the customer experience will continue to be in demand," said Leslie Ament, director, Market Analytics Research, Aberdeen Group, Inc. "SLI Systems' approach to automating online paid search campaigns provides multi-channel retailers tools that streamline and manage advertising campaigns through custom ad creation, keyword indexing and priority rankings."

Ad Champion works 24/7 reviewing customer search terms and automatically placing ads that reflect a company's most up-to-date product availability and pricing. SLI Systems' patent-pending Ad Champion process is unique, the first and only site search solution to create custom paid search listings based on customer search behavior.


SLI Systems' Ad Champion module is available now as a beta offering. For more information, contact SLI Systems at

About SLI Systems

SLI Systems is the developer of learning-based search technology for corporate Internet sites, e-commerce destinations and consumer Internet portals that Searches, Learns and Improves the user experience. SLI Systems' technologies empower businesses to enhance customer satisfaction while increasing sales, reducing costs and yielding valuable customer information. Unlike traditional search software, SLI Systems' patented technology continuously "learns" from the behavior of visitors over time to deliver more relevant results. Current customers include, NBC, Tupperware, VERITAS and others. Together with RealContacts Ltd., SLI Systems is a co-founder of Eurekster (, the first and only Internet search engine powered by social networking technologies. SLI Systems is a privately held company which maintains offices in San Francisco, London, and Christchurch, New Zealand. For more information, visit

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