SOURCE: Airwide Solutions

December 27, 2007 08:30 ET

SMS Traffic at New Year Forecasted to Shatter Previous Record Levels

Growth in Emerging Markets Added to Traditional Text-Centric Markets to Produce Unprecedented Spikes

BURLINGTON, MA--(Marketwire - December 27, 2007) - Airwide® Solutions, the leading provider of next-generation mobile messaging and mobile internet infrastructure, applications and solutions, today announces its forecast for this year's New Year mobile messaging peak. The short message service (SMS) celebrated its heritage and strong performance, turning fifteen this year, and is forecast to continue its consistent growth and annual celebratory peak.

This year Airwide anticipates the US to lead the western world with nearly 730 million messages expected to be sent to ring in the New Year. The UK also continues to be a leader in the west with 280 million messages expected to be sent, equivalent to 4.6 texts per capita. Yet it is Asia that should witness the largest volumes. Despite the main celebration in China being during Chinese New Year later in the year, Airwide still expects SMS volumes for the 31st December to 1st January celebrations to beat the rest of the world. A typical day in China sees 1.6 billion texts sent, outdoing the previous leaders the Philippines.

Switzerland is the most prolific at texting their friends and families as the clock strikes midnight, sending nearly seven times as many messages at New Year than on an average day, with over 75 million SMS predicted to be sent. This is closely followed by Greeks, who send just under five times as many messages as a typical day, this year expecting to see 35 million messages at New Year.

On a more modest level, but still topping previous growth, Telenor in Norway can expect to see 33.4 million SMS New Year messages. Similarly, Czech Republic could send 3.3 times as many mobile messages to greet the New Year as they do on a typical day, with over 55 million expected. Belgium is forecast to double its 2004 New Year figure to 46.7 million messages.

The French, on the other hand, seem to prefer the traditional face-to-face greetings at New Year, as they send no more mobile messages at New Year than any other typical day, currently around 51 million messages.

"Airwide was involved in the sending of the first ever SMS message, fifteen years ago this December. Back then no one anticipated it to become so prolific. Mobile messaging, led by SMS, still continues to grow and is now complemented by multimedia mobile messaging, mobile marketing, location based services and now mobile instant messaging," says Jay Seaton, CMO of Airwide Solutions. "New Year is usually the biggest peak in messaging every year and this year will be no exception."


This press release contains forward-looking statements which relate to expectations or forecasts of future events. You can identify these statements by the fact that they do not relate strictly to historical or current facts. They use words such as "anticipate," "estimate," "expect," "project," "intend," "plan," "believe," and other words and terms of similar meaning in connection with a discussion of potential future events, circumstances or future operating or financial performance. In particular, these include statements relating to future actions, prospective products or product approvals, future performance or results of current and anticipated products, sales efforts, expenses, the outcome of contingencies such as legal proceedings, and financial results.

Airwide's expectations are based on the last four to five years figures of mobile penetration, subscriber numbers, past New Year peaks and average daily mobile messaging volumes.

About Airwide Solutions

Airwide Solutions is the leading provider of next-generation mobile messaging and wireless internet infrastructure, applications and solutions. Its products help more than 120 wireless operators worldwide drive mobile messaging usage and revenues and enables them to leverage multiple delivery channels and next-generation infrastructure in new and more powerful ways. With a history of industry firsts -- including the first text message ever sent, the introduction of the first SMS router, the first A2P MMS push gateway and mobile service control which enables mobile context, personalization and profiling -- the company continues to pioneer new technologies. Airwide's open, tiered Fusion architecture offers mobile operators advanced revenue options, a practical pathway to Mobile Messaging 2.0 and a foundation to bridge mobile messaging and mobile internet.

Airwide Solutions operates globally with offices in Europe, the Americas, Asia Pacific and Africa. For more information about Airwide Solutions, please visit

Copyright © 2007 Airwide Solutions Inc. All rights reserved. Airwide is a registered trademark of Airwide Solutions Inc. All other trademarks are the property of their respective owners.

Contact Information

  • For further information please contact:
    Brenda Suarez
    Airwide Solutions
    Email: Email Contact
    Tel: 781-229-2406 xt. 2731

    Elena Dunn
    Skywrite Communications
    Email: Email Contact
    Tel: +44 (0) 20 7608 4646