Sonomax Hearing Healthcare Inc.

Sonomax Hearing Healthcare Inc.

October 01, 2007 07:00 ET

SONOMAX MILESTONE: Rio Tinto Moves from Pilot Projects to Widespread Adoption of Sonomax Hearing Protection

WILLOUGHBY, AUSTRALIA--(Marketwire - Oct. 1, 2007) - Sonomax (TSX VENTURE:SHH). Living up to its core belief that "Wherever Rio Tinto operates, health and safety is the first priority", the Rio Tinto Group established a target that no employee would be exposed to noise greater than 82 decibels at the ear, the level necessary to protect employees' hearing. With executive offices in Melbourne, Australia, Rio Tinto Group has become Sonomax Hearing Healthcare Inc.'s largest customer, with approximately 2,000 workers now fitted with Sonomax's advanced hearing protection technologies.

"Rio Tinto, has 30,000 workers involved in mining and exploration around the world and it is our aim to be able to service them in all 29 countries where we have Licensee representation," Said Nick Laperle, Sonomax's President.

The deployment of Sonomax hearing protection started within Rio Tinto Aluminum in 2005 and continues to spread to other divisions of the company as well as some of its joint venture resource sector partners. Sonomax Australia Pty Ltd., Kevin Joyce, Managing Director, has been Sonomax's Licensee for Australia and New Zealand for a little over three years and is now very well entrenched in providing hearing conservation best practices to these markets. "With exceptionally strong worker safety legislation in Australia, dubbed "Duty of Care", and with our exclusive rights to best-of-breed technologies like SonoCustom® and SonoPass®, we believe the next 5 years will show tremendous growth in Australia", said Mr. Joyce, adding, "With Rio Tinto as a strong reference in the market, and given their exceptional worker safety record and dedication to best practices, we are certainly happy that they have adopted The Sonomax Solution® for the prevention of noise-induced hearing loss."

Mr. Laperle added, "This is another major milestone for the company that started many years ago doing pilot projects of 10 and 20 workers with early adopters."

About Sonomax

Sonomax Hearing Healthcare Inc (TSX VENTURE:SHH) is a leader in the development and manufacturing of intra-ear technology for hearing protection, hearing enhancement, and other auditory applications like Bluetooth™ headsets and earphones for MP3 players.

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This news release contains certain forward-looking statements that reflect the current views and/or expectations of Sonomax Hearing Healthcare Inc. with respect to its performance, business and future events. Such statements are subject to a number of risks, uncertainties and assumptions. Actual results and events may vary significantly.

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