SOURCE: Strategic Rare Earth Metals, Inc.

June 23, 2010 09:00 ET

SREH Announces Scientific News International Corporate Overview

SNI Brings Research, News and Networking to Medical Professionals in Exciting Unbiased Platform

NEW YORK, NY--(Marketwire - June 23, 2010) - (PINKSHEETS: SREH) -- SRE CEO Tony Dibiase is pleased to dissect the company's subsidiary, Scientific News International (SNI), for shareholders as it prepares for Fall 2010 medical conference season. SNI (www.scientificnewsroom.com) is a media site that delivers news, research findings and relevant discussions from the best medical conferences in the country. It currently features eight (8) fields of practice including Cardiology, Gastroenterology, Hematology, Nephrology, Oncology, Primary Care, Rheumatology and Urology with news feeds for paid subscribers filtered to the user's preferences, including subheadings for each category. 

The concept has received tremendous feedback from medical professionals as a one-of-a-kind concept that will keep medical professionals in the know and consistently progressive. The website is also in development of a unique social networking platform, Doctor2Doctor™, for members that meet criteria with proven credentials that will allow the medical community to engage in enhanced discussion, research and industry trends as well as unique and shared experiences toward overall progress as a whole. 

"Scientific News International is a gem in the making," states Dibiase. "There is no other website or service that delivers the amount of news and research to as many branches and sub-branches of medical practice than SNI. Further, we do so in a manner that is completely unbiased; in the midst of a media world in which big companies pay for news they want the public to hear, SNI stands out with the practice of true journalism and reporting in action."

Further, the site's current model is one of subscription-based revenues as opposed to taking sponsorship monies from target market providers like pharmaceutical companies, for example. This allows the site to remain objective while stimulating productive conversations among its members with news delivered as-is directly from the nation's top medical conferences. "This isn't necessarily to say we won't bring a healthy amount of advertising revenue in tandem with subscriptions, simply that it will not be from lateral providers or otherwise which may interfere with the objectivism and overall company objectives," adds Dibiase. "There are plenty of sponsors that would be healthy additions to site revenues such as travel agencies, retirement planning and even golf gear. Overall, the online news revenues just 2 years ago were over $8 billion and have increased since. Statistics show that niche sites are faring better than wide scope models and once you throw in interactivity, you dip into the pie graph of social networking. To capture even a fraction of a fraction of this revenue sets SNI well on target for additional features bringing additional revenues as we grow from here."

CUTTING EDGE MEDICAL MEETING NEWS EXCLUSIVELY AT Scientific News International! (www.scientificnewsroom.com) is SREH's premier all-in-one platform for medical conference and news information focusing on Cardiology, Gastroenterology, Hematology, Nephrology, Oncology, Primary Care, Rheumatology and Urology. The site is the web's only online resource for medical professionals with access to the latest, cutting edge data presented at major medical meetings worldwide. Staffed by global medical writers, SNI reports the most current research and therapy findings directly. The site's profitability is IP and subscription based without bias from any medical or pharmaceutical provider. 

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Safe Harbor: This release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Statements contained in this release that are not historical facts may be deemed to be forward-looking statements. Investors are cautioned that forward-looking statements are inherently uncertain. Actual performance and results may differ materially from that projected or suggested herein due to certain risks and uncertainties including, without limitation, ability to obtain financing and regulatory and shareholder approvals for anticipated actions.

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