SOURCE: Strategic Rare Earth Metals, Inc.

June 22, 2010 09:00 ET

SREH Launches Branding Initiative to Support Progressive Growth as Holdings Entity

SRE Holdings Established as Banner for Thriving Media Conglomerate

NEW YORK, NY--(Marketwire - June 22, 2010) -  Strategic Rare Earth Metals (PINKSHEETS: SREH) CEO Tony Dibiase announces that the company has completed initiatives to form SRE Holdings to serve as the company's flagship banner for its subsidiaries, Scientific News International and Mobile2Earth. The move was made as part of a branding strategy to foster maximization of project exposure without interfering with market progress on the publicly traded side of things with a company/ticker change. "SRE Holdings will be the face of what we've cultivated as a media conglomerate with SNI and Mobile2Earth," explains Dibiase.

The company purchased the domain www.sreholdings.com today to serve as the home of its new corporate website which will feature online headquarters for Scientific News International and Mobile2Earth with comprehensive yet user-friendly product descriptions. It will also include timely news and progress updates to enhance accessibility and transparency for shareholders.

Further, SREH is under process of updating OTCMarkets with an Initial Disclosure and Information submission on the horizon of "many updates for both SNI and Mobile2Earth including a credentials based social networking platform for Scientific News International and the launch of an attractive mix of categorized iphone apps toward additional immediate revenues," adds Dibiase. Details are forthcoming. "All the while Mobile2Earth (www.mobile2earth.com) is working diligently on the development of iphone 4 apps to make use of its multitasking, video conferencing and HD video editing capabilities, and I definitely see a synergy therein with the two companies in the near future. We feel that both companies, one positioned in a prosperous niche, the other with wide appeal, will serve as a powerful foundation for SRE Holdings in bringing short term growth and sustained long-term value for shareholders."

CUTTING EDGE MEDICAL MEETING NEWS EXCLUSIVELY AT Scientific News International. (www.scientificnewsroom.com) is SREH's premiere all-in-one platform for medical conference and news information focusing on Cardiology, Gastroenterology, Hematology, Nephrology, Oncology, Primary Care, Rheumatology and Urology. The site is the web's only online resource for medical professionals with access to the latest, cutting edge data presented at major medical meetings worldwide. Staffed by global medical writers, SNI reports the most current research and therapy findings directly. The site's profitability is IP and subscription based without bias from any medical or pharmaceutical provider.

Safe Harbor: This release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Statements contained in this release that are not historical facts may be deemed to be forward-looking statements. Investors are cautioned that forward-looking statements are inherently uncertain. Actual performance and results may differ materially from that projected or suggested herein due to certain risks and uncertainties including, without limitation, ability to obtain financing and regulatory and shareholder approvals for anticipated actions.

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