SOURCE: STWA, Inc

December 17, 2009 07:14 ET

STWA Releases New Video on ELEKTRA™ Technology -- Viewing Available on YouTube®

Fuel-Saving Device Addresses Potential $5 Billion Market in U.S. -- New EPA Emissions Regulations Inevitable; ELEKTRA™ Reduces Emissions and Increases Performance -- STWA May Have the Solution

SANTA BARBARA, CA--(Marketwire - December 17, 2009) - Save the World Air, Inc. (OTCBB: ZERO), an innovative pioneer in the clean technology industry focused on energy efficiency and air quality issues, released a new video today focused on the ELEKTRA™ technology. The ELEKTRA is designed to be installed on diesel trucks and is aimed at reducing emissions, increasing fuel economy and increasing performance.

The professionally produced video can be seen on the company's website or on YouTube at following address (http://www.youtube.com/watch?v=N2sGhQycm_Y) where it reviews and describes the technology and its uses. "ELEKTRA is right in the 'sweet spot' for manufacturers and operators of diesel rigs," stated Mr. Cecil Bond Kyte, Chairman and CEO of Save The World Air, Inc. "The time is right; with the Obama administration pushing hard on climate change we can expect legislation to get more stringent, in short order. California has already passed strictest national legislation for diesel operators, now it looks like the EPA will be following suit nationally."

An April 2007 study from the Freedonia Group, "Diesel Engines to 2011," US demand for diesel engines and related aftermarket parts is forecasted to increase 3.8% annually through 2011 to $20 billion. Additionally, in 2006 the US Department of Transportation published that there were 3.1 million "Truck, combination" (tractor trailers), Busses and Class I locomotives in service in the US. With 2.1 million tractor trailers on the road, STWA sees a potential $5 billion addressable market for the ELEKTRA.

ELEKTRA™ provides the following benefits:

--  Reduced fuel consumption
--  Increased efficiency
--  Reduced emissions, including NOx
    

Mr. Kyte added, "The ELEKTRA will positively impact the bottom line for large diesel fleet operators. Any increase in fuel savings, even a small one, provides an ROI with potentially exponential returns. ELEKTRA boosts ROI by improving fuel efficiency."

According to Dieselnet.com, "Following the identification of diesel particulate matter as a toxic air contaminant (TAC) in 1998, the California Air Resources Board (ARB) developed a comprehensive strategy to control diesel PM emissions. The "Risk Reduction Plan to Reduce Particulate Matter Emissions from Diesel-Fueled Engines and Vehicles" -- a document approved by ARB in September 2000 -- set goals to reduce diesel PM emissions in California by 75% by 2010 and 85% by 2020.

More information is available at: http://www.dieselnet.com/standards/us/ca_diesel.php

About Save The World Air, Inc.

Save The World Air, Inc. develops and licenses patented and patent pending flux field pollution control and performance improvement technologies, including the ELEKTRA, ZEFS and MKIV, which have been scientifically tested and proven to significantly reduce harmful exhaust emissions, improve performance and enhance fuel economy. The products have been engineered to serve as either stand alone pollution control systems or can be used (in conjunction with catalytic converters) to create a more effective total pollution control system that not only reduces harmful emissions, but also decreases greenhouse gases, improves fuel efficiency and boosts performance.

More information including a company Fact Sheet, logos and media articles are available at: http://www.irthcommunications.com/clients_ZERO.php, and at: http://www.magchargr.com.

Follow STWA on Twitter: http://www.twitter.com/stwainc

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Safe Harbor Statement

This press release contains information that constitutes forward-looking statements made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Any such forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from any future results described within the forward-looking statements. Risk factors that could contribute to such differences include those matters more fully disclosed in the Company's reports filed with the Securities and Exchange Commission. The forward-looking information provided herein represents the Company's estimates as of the date of the press release, and subsequent events and developments may cause the Company's estimates to change. The Company specifically disclaims any obligation to update the forward-looking information in the future. Therefore, this forward-looking information should not be relied upon as representing the Company's estimates of its future financial performance as of any date subsequent to the date of this press release.

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