SOURCE: SUN Sports & Entertainment Inc.

October 01, 2007 10:44 ET

SUN Expands New Broadcast Division Sports Radio Event Network, Inc.

DALLAS, TX--(Marketwire - October 1, 2007) - SUN Sports and Entertainment Inc. (PINKSHEETS: SSPE) announced today its wholly owned subsidiary, Sports Radio Event Network, Inc. ("Sports Radio"), www.sportsradiobroadcast.com that provides in-stadium event broadcast services via radio broadcast will now be expanding its services and offering long term exclusive broadcast contracts to amateur and professional sports organizations, as well as arenas throughout the United States.

The Sports Radio program offers a whole new fan experience at live events that traditionally has only made the "play-by-play" only available on television. The fans that had a chance to enjoy the broadcast at the SUN 'Art of War 3' stated that it was "like attending a whole different event." Other fans commented, "Hearing the audio on the headsets and watching the action in the cage made the experience, like it was in 3D."

SUN's CEO CJ Comu, stated, "This is an incredible technology that offers fans an in-stadium broadcast service that brings them inside the action. This is also a great revenue model to the company for our advertisers, sponsors and sales of the units at future events. There are not many products that compete in this space or offer any competition to us." Comu added, "There are a number of national sponsors that recognize the branding opportunity and chance to communicate directly with the fans as well as Arena operators that can broadcast in stadium specials. Other interactive features the company is working on could add significant additional revenue to this wholly owned subsidiary."

Sports Radio also plans on broadcasting live data feeds on a new type of radio receiver utilizing new Radio Frequency (RF) technologies enabling a feature enhanced event broadcast service. Anticipated new features include a handheld digital billboard, sports trivia, player statistics, and other event driven live-data feeds. The company will be filing all necessary trademark and patents as the new technology completes R&D.

SUN's new 'In Broadcast Radios' were made available to all the VIP seat holders for the "Art of War 3" Undisputed Arena Fighting Championship on September 1st, 2007, where MMA Fans heard LIVE commentary of Team USA Vs. Team Brazil in the World Heavyweight Champion Fight, by professional sports radio broadcasters.

ABOUT SPORTS RADIO:

Sports Radio Event Network Inc., www.sportsradiobroadcast.com provides in-stadium event broadcasting services over a multi-channel network that originates from live TV, cable, satellite, and radio programs to commemorative radios. Sports Radio Sports Radio has provided its service to more than 40 Professional and College Sporting events and for organizations such as the NFL, NBA, NHL, and NCAA.

ABOUT SUN:

SUN is a Professional Sports & Entertainment Production Company. SUN is a Certified and Licensed Combat Sports Promoter and produces World Class Mixed Martial Arts Events. The properties of SUN Sports & Entertainment (www.SUNorganization.com), Art of War LIVE (www.artofwarLIVE.com), International Fighters Association (www.IFApro.com), USA National Team - Team USA MMA (www.teamUSAmma.com), UNDERGROUND Cage Fighting (www.undergroundcagefighting.com), and Sports Radio Event Network Inc., (www.sportsradiobroadcast.com) are pending trademarks.

Safe Harbor Statement -- This release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 27E of the Securities Act of 1934. Statements contained in this release that are not historical facts may be deemed to be forward-looking statements. Investors are cautioned that forward-looking statements are inherently uncertain. Actual performance and results may differ materially from that projected or suggested herein due to certain risks and uncertainties including, without limitation, ability to obtain financing and regulatory and shareholder approvals for anticipated actions. Such statements are based on management's current expectations and are subject to certain factors, risks and uncertainties that may cause actual results, events and performance to differ materially from those referred to or implied by such statements. In addition, actual or future results may differ materially from those anticipated depending on a variety of factors, including continued maintenance of favorable license arrangements, success of market research identifying new product opportunities, successful introduction of new products, continued product innovation, sales and earnings growth, ability to attract and retain key personnel, and general economic conditions affecting consumer spending. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. SUN Sports & Entertainment Inc. does not intend to update any of the forward-looking statements after the date of this release to conform these statements to actual results or to changes in its expectations, except as may be required by law.

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