SOURCE: SUN Sports & Entertainment Inc.

April 25, 2008 09:00 ET

SUN Provides Another NFL Exclusive With Collectors Item Commemorative AM/FM Radios for 2008 NFL DRAFT

DALLAS, TX--(Marketwire - April 25, 2008) - SUN Sports and Entertainment Inc. (PINKSHEETS: SSPE) announced today its wholly owned subsidiary, Sports Radio Event Network, Inc. (Sports Radio), received another Purchase Order from the National Football League (NFL) for 4,500 of its Commemorative AM/FM Radios for the 2008 NFL Draft to be held in New York City on April 26-27 2008.

The radios give fans and members of the media a great opportunity to tune in to the LIVE coverage of the programming that goes on during this high energy day. These units also offer a unique piece of NFL history and provide personal enjoyment and use after the event. Another value added quality product delivered for the entertainment industry that SUN provides.

The annual NFL Draft occurs every April at Radio City Music Hall in New York City. Teams select amateur college players in seven rounds, spread out over two days broadcast entirely on NFL Network. The 2008 NFL Draft will be on April 26-27. For more info visit:

SUN COO, Clyde Gentry, stated, "This is another staple for Sports Radio and a great continuation of a working relationship with the NFL. As Sports Radio continues to expand its business the company will be seeking more opportunities for other cross promotion with our MMA (Mixed Martial Arts) division. This is a wonderful compliment to our global marketing strategy and furthers our alliances with corporate sponsors."

Future plans for Sports Radio include broadcasting live data feeds on a new type of radio receiver utilizing new Radio Frequency (RF) technologies enabling a feature enhanced event broadcasting service. Anticipated new features include a handheld digital billboard, sports trivia, player statistics, and other event driven live-data feeds.

Sports Radio has provided commemorative NFL Collectors AM/FM Radios for years. These units allow fans to listen to live content coverage that originates from TV, cable, satellite, and radio programs. Sports Radio has provided its special Radios to more than 40 Professional and College Sporting events and for organizations such as the NFL, NBA, NHL, and NCAA.


SUN is a Professional Sports & Entertainment Production Company. SUN is a Certified and Licensed Combat Sports Promoter and produces World Class Mixed Martial Arts Events. The properties of SUN (, Art of War LIVE (, USA Men's MMA National Team (, UNDERGROUND Cage Fighting (, Steele Cage Promotions ( and International Fighting Organization (IFO) are wholly owned subsidiaries.

Safe Harbor Statement -- This release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 27E of the Securities Act of 1934. Statements contained in this release that are not historical facts may be deemed to be forward-looking statements. Investors are cautioned that forward-looking statements are inherently uncertain. Actual performance and results may differ materially from that projected or suggested herein due to certain risks and uncertainties including, without limitation, ability to obtain financing and regulatory and shareholder approvals for anticipated actions. Such statements are based on management's current expectations and are subject to certain factors, risks and uncertainties that may cause actual results, events and performance to differ materially from those referred to or implied by such statements. In addition, actual or future results may differ materially from those anticipated depending on a variety of factors, including continued maintenance of favorable license arrangements, success of market research identifying new product opportunities, successful introduction of new products, continued product innovation, sales and earnings growth, ability to attract and retain key personnel, and general economic conditions affecting consumer spending. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. Sun Sports & Entertainment Inc. does not intend to update any of the forward-looking statements after the date of this release to conform these statements to actual results or to changes in its expectations, except as may be required by law.

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