SOURCE: SUN Sports & Entertainment Inc.

May 31, 2007 09:20 ET

SUN Second Fight Broadcast on HDNet

"Art of War 2" Exclusive Premiere on HDNet

DALLAS, TX--(Marketwire - May 31, 2007) - SUN Sports & Entertainment Inc. (PINKSHEETS: SSPE) announced the "Art of War 2," shot and produced May 11th, 2007 in Austin, TX, was seen LIVE for the first time exclusively on HDNet, Friday, May 25th, 2007 @ 9:30pm EDT.

Part One of the two part feature segment for "Art of War 2" featured MMA Fighters; Pineda vs. Stewart, Flourney vs. Lewis, Stelly vs. Akensson, Thompson vs. Wren, and the Main Event of the three round Heavyweight unanimous decision Fight of (3X UFC Veteran) Sims vs. Guillen.

SUN CEO CJ Comu stated, "The quality of the fights on HDNet are absolutely incredible. The viewers can witness firsthand some terrific action in the cage. The new robotic technology used in filming the event also was a first for SUN and could potentially lead to clear unobtrusive viewing for fans at live events. This was a loud and passionate crowd and every fight on the card showcased a variety of techniques used in their win."

Part Two of the "Art of War 2" will be broadcast for the first time on Friday, June 1st at 9:30pm EDT. Featuring Lazano vs Howard, Brown vs Figueroa, Hauer vs Bowles, McDowell vs Andrede, Lapsley vs Prater, and the Undercard Austin's Espiricuetta vs (7X UFC Veteran) Loiseau.

The "Art of War 2" was shot and produced by HDNet. The network then produced two ninety-minute programs of the event (available on DVD). The HDNet Team also conducted fighter interviews completed both pre and post-production and delivered a great part one of the two part series also broadcast on HDNet. HDNet is the first national television network broadcasting all of its programming in 1080i HD, the highest-quality format of high-definition television (HDTV). All HDNet programming is broadcast in 16:9 widescreen aspect ratios and is DVR compatible.

Launched in 2001 by Mark Cuban and General Manager Philip Garvin, HDNet and HDNet Movies are available on Bright House Networks, Charter Communications, DIRECTV, DISH Network, Insight, Mediacom, Time Warner Cable, Verizon and more than 40 NCTC cable affiliate companies. For more information visit www.hd.net.

About HDNet:

HDNet (www.hd.net) provides viewers with the best in original comedy, drama, news, sports and music programming. HDNet is your exclusive, high-definition home for popular, critically acclaimed original programming, including television's only HD news feature programs "HDNet World Report," "NASA on HDNet" (presenting live shuttle launches through 2010), and, "Dan Rather Reports" featuring legendary journalist Dan Rather. HDNet presents championship sports coverage featuring the National Hockey League, Major League Soccer, NASCAR Grand National Division, boxing and Mixed Martial Arts; groundbreaking music programming with the HDNet Concert Series featuring leading artists and bands including U2, Eminem, Gwen Stefani and more, plus original music programs "Sound Off with Matt Pinfield," and True Music w/Katie Daryl"; entertaining interview shows including "Face 2 Face with Roy Firestone" and "Higher Definition," in addition to fun and irreverent lifestyle programming including "Geek to Freak with Dennis Rodman," "Deadline!," "Art Mann Presents," and "Get Out!" HDNet is also the exclusive high-definition home to the critically acclaimed and award winning programs such as the Emmy Award winning "Arrested Development," "Star Trek: Enterprise," "Dead Like Me," "Smallville," "Joan of Arcadia," "Boomtown" and "Andy Richter Controls the Universe."

About SUN:

SUN is a Professional Sports & Entertainment Marketing Company. SUN Production Group is a Certified Texas Combat Sports Promoter and produces World Class Boxing and Mixed Martial Arts. The properties of SUN (www.sunorganization.com), Art of War (www.artofwarlive.com) and International Fighters Association (www.ifapro.com) are pending trademarks.

Safe Harbor Statement

This release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 27E of the Securities Act of 1934. Statements contained in this release that are not historical facts may be deemed to be forward-looking statements. Investors are cautioned that forward-looking statements are inherently uncertain. Actual performance and results may differ materially from that projected or suggested herein due to certain risks and uncertainties including, without limitation, ability to obtain financing and regulatory and shareholder approvals for anticipated actions. Such statements are based on management's current expectations and are subject to certain factors, risks and uncertainties that may cause actual results, events and performance to differ materially from those referred to or implied by such statements. In addition, actual or future results may differ materially from those anticipated depending on a variety of factors, including continued maintenance of favorable license arrangements, success of market research identifying new product opportunities, successful introduction of new products, continued product innovation, sales and earnings growth, ability to attract and retain key personnel, and general economic conditions affecting consumer spending, Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. Sun Sports & Entertainment Inc. do not intend to update any of the forward-looking statements after the date of this release to conform these statements to actual results or to changes in its expectations, except as may be required by law.

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