SOURCE: Veotag

August 04, 2008 08:00 ET

SWIFT Selects Veotag to Enrich Online Community With Searchable Videos and Podcasts

SWIFT Uses Veotag Video Tagging Solutions to Share Interactive Podcasts and Videos With the Global Financial Cooperative's More Than 7,000 Members

NEW YORK, NY--(Marketwire - August 4, 2008) - Veotag, Inc. (, a leading Web 2.0 media publishing solutions provider, today announced that the global financial cooperative SWIFT ( has selected Veotag to develop its video and audio channel on, which reaches more than 7,000 SWIFT members in more than 100 countries. The new online community is a place to meet and exchange ideas as part of the international financial community.

"Veotag offers financial organizations a more effective way to communicate complex topics to a large audience, while respecting the value of each individual's time," said Jeffrey Paul, vice president sales and marketing, and a co-founder of Veotag. "Veotag makes videos and podcasts more succinct and easier to consume, which puts audiences in control and keeps them engaged longer."

"The response to Veotag from the SWIFT community has been very enthusiastic and we are particularly satisfied with Veotag's effortless intelligent player," said Matteo Rizzi, head of community channels, SWIFT. "We were able to publish customized 'Veotagged' podcasts within just three days of adopting the Veotag solution. is an essential resource for members to meet virtually to collaborate and to exchange ideas and information. Veotag will broaden these capabilities while offering the community more interactive multimedia options."

Thanks to Veotag, now hosts podcasts and videos of industry events, seminars and conferences which enable idea sharing on such topics as business and governance, as well as geographic and market segments.

Audio and video files are "veotagged" to allow audiences to "look" inside and quickly find what interests them: a feature that is particularly useful for long-format videos. Veotag's clickable table of contents gives audiences an easy-to-use guide while coordinated slides, links and comments maximize the audience's experience. A customized player also supports the SWIFT branding and matches the overall style of the community Web site.

"With Veotag's solutions and branded player, SWIFT can make the community's online experience more rewarding and give all members the opportunity to share in SWIFT events and conferences, regardless of physical location," continued Paul. "We are honored to work with SWIFT as they grow their online community and broaden their video and audio capabilities."

Veotag offers solutions for organizations ranging from financial institutions to governments to schools and multi-national corporations. Veotag is suitable for virtually any topic, including training videos, sales presentations, classroom lectures, lab demonstrations, sports games, arts performances, conferences and interviews.

Veotag's easy-to-use tools make it possible for any user, without special IT or video editing assistance, to publish video and audio files to the Web. Reporting features allow users to determine their best performing video and audio files and optimize titles to gain greater exposure on search engines.


SWIFT ( is a member-owned cooperative that provides the communications platform, products and services to connect over 8,300 banking organisations, securities institutions and corporate customers in more than 208 countries. SWIFT enables its users to exchange automated, standardised financial information securely and reliably, thereby lowering costs, reducing operational risk and eliminating operational inefficiencies. SWIFT also brings the financial community together to work collaboratively to shape market practice, define standards and debate issues of mutual interest.

About Veotag

Veotag ( is a dynamic, cost-effective, Web 2.0 media publishing solution for anyone who needs to publish audio, video, and archived web presentations to the Internet quickly and easily. With Veotag, organizations ranging from colleges to major corporations can add features to make their videos more engaging, memorable, and efficient to watch. Veotag features a patent pending clickable table of contents that shows viewers what is inside the video and allows them to select the sections that interest them most. Veotag enriches the viewer's experience by displaying coordinated slide shows, notes and links within a customized player. Videos enhanced by Veotag can be indexed by Google, Yahoo! and an organization's own search engine, allowing viewers to search within videos -- not just for them.

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