SOURCE: SWIX SPORT AS

January 10, 2010 18:27 ET

SWIX TRIAC 1.0 - THE TRIANGULAR FUTURE

NORWAY--(Marketwire - January 10, 2010) -



Oslo, 10th of January 2010

We congratulate the winners of FIS Tour de Ski 2010, Lucas Bauer and Justyna Kowalczyk, who made an impressive prove of power. The Swix Triac® 1.0 pole is a proud contributor to their success, and we are looking forward to more victories, pulled by the Swix Triac pole.

Swix Sport has over 60 years of experience serving world class cross- country skiers with the ultimate racing equipment. Combining the most advanced materials and technology available today, Swix is introducing the Swix Triac® 1.0 a pole, stiffer, stronger and lighter than any Nordic poles ever designed. The Swix Triac® technology will debut in 2010 and provide an advantage for Swix athletes at the Vancouver Olympic Games.

"We have started from scratch with a thorough review and testing of every detail of the pole. The result is a pole with impressive innovations all the way from the basket to the strap, aiming to improve stiffness, strength, weight, movement, and speed", says Lars KarlÃÂf, the Research and Development Manager of Swix Sport.

THE FUTURE IS TRIANGULAR The Swix Triac® 1.0 introduces many new innovations and technical improvements. The strap has increased thumb support providing 100% power transfer to the handle and less energy loss. In addition, a new strap retention system allows better adjustments to different hand sizes.

The shaft is the most important part of the pole, and has a new triangular shaped carbon composite construction. By using triangle geometry instead of a circle, less material is needed, and weight is saved. Improved stiffness and strength is achieved by orienting the corners in optimum directions, in addition to the use of optimized combination of  ultra high modulus fibers in the carbon composite.

"We have placed a priority on reducing swing weight, placing as little weight/material as possible in the basket end of the pole. For example, the print on the pole is adding weight; consequently, there is no print on the lower end of the Swix Triac® 1.0", says KarlÃÂf.

NO TOOLS, NO GLUE The Swix Triac® 1.0 introduces a new and unique basket system with 2 outstanding features.

* A no glue attachment system * Interchangeable baskets for different snow conditions


The top of the basket is supplied with external screw-threads, connecting to the shaft with a nut. The connection is free from weight-adding glue and the patent pending design secure the connection between basket and shaft.

- This exchangeable basket system is a breakthrough. No tools or glue are needed. The result is a 100 % reliable connection between the basket and the shaft, and we have used new materials and design optimization to secure reduced weight in the critical tip section for optimum swing weight, says KarlÃÂf.

NEW WORLD CLASS STANDARD The Swix Triac® 1.0 pole is the most advanced racing pole ever built and sets a new world class standard for advanced technical innovations and material optimization, says Svein Pedersen, Product Manager at Swix.

OLYMPIC AMBITIONS The Swix Triac® 1.0 is now available for world class cross-country skiers like Petter Northug, Axel Teichman, Dario Cologna, Lucas Bauer, Sami Jauhajarvi, Emil JÃÂnsson, Ola Vigen Hattestad, Marit BjÃzrgen, Charlotte Kalla, Justyna Kowalcyk and biathletes such as Emil Hegle Svendsen and Kati Wilhelm. The pole may be the difference between silver and gold for these athletes in the 2010 Vancouver Winter Olympic Games.


ABOUT SWIX SPORT AS SWIX SPORT AS

Swix Sport AS is the world's leading supplier of ski wax and ski poles under the brand of SWIX. Our apparel products for sport and active recreational pursuits are under the brands of Swix, Bavac and Ulvang. The total turnover in 2008 was 52 million Euro. The headquarter is located in Oslo, Norway, with own production in Lillehammer and Lithuania. Our products are distributed through subsidiaries in USA, Germany and Japan as well as through local distributors in other key markets. Swix Sport AS is 100% owned by Ferd AS.




[HUG#1371895]





Swix_Triac_Press_Release_ENG: http://hugin.info/138897/R/1371895/335844.pdf Swix_Triac_1: http://hugin.info/138897/R/1371895/335847.jpg Winners_FIS_Tour_de_Ski_2010,_Women_: http://hugin.info/138897/R/1371895/335849.jpg Swix_Triac: http://hugin.info/138897/R/1371895/335846.jpg Winners_FIS_Tour_de_Ski_2010,_Men: http://hugin.info/138897/R/1371895/335848.jpg

Contact Information

  • FOR MORE INFORMATION, PLEASE CONTACT
    Ulf Bjerknes, CEO, Swix Sport
    Phone:+47 91 32 04 90
    Email Contact

    Svein Pedersen, Category Product Manager, Swix Sport
    Phone: +47 90 50 05 84
    Email Contact

    Lars KarlÃÂf, R&D Manager, Swix Sport
    Phone: +47 97 62 56 81
    Email Contact

    BjÃzrnar Myhren, Racing Manager
    Phone +47 95 11 88 11
    Email Contact