SOURCE: Sage Software

September 07, 2005 10:00 ET

Sage Group Announces New CRM Chief

LONDON -- (MARKET WIRE) -- September 7, 2005 -- The Sage Group, plc (LSE: SGE) announced today the appointment of Dave Batt as General Manager, Global CRM responsible for the company's CRM product strategy. Worldwide, Sage serves more than 2.5 million CRM users with its ACT!, SageCRM, and SalesLogix products.

"Sage brings its customers a full range of CRM options that have soundly stood the test of time as market leaders. The addition of Dave Batt will bring even greater focus to our worldwide teams to propel Sage further," said Sage CEO Paul Walker.

Mr. Batt joins Sage as an accomplished senior executive who for the past 16 years has lead global marketing, sales and services organizations for market leading and early-stage software companies. In addition to his strong executive track record, Mr. Batt possesses 12 years of diversified experience in the CRM industry. Mr. Batt ran the middle markets division for Siebel in the late 1990s and later joined Oracle as Vice President of CRM for the services industry when Oracle extended its e-business suite to include front office applications. Most recently, Mr. Batt lead Microsoft's efforts to accelerate customer and partner adoption for Microsoft CRM.

About the Sage Group

The Sage Group plc is a leading international supplier of accounting and business management software solutions and related products and services for small to medium-sized enterprises. Formed in 1981, Sage was floated on the London Stock Exchange in 1989 and the Group now employs over 8,000 people worldwide and has 4.5 million customers.

About Sage Software (formerly Best Software)

Sage Software offers leading business management software and services that support the needs, challenges and dreams of more than 2.4 million small and mid-sized business customers in North America. Its parent company, The Sage Group plc (LSE: SGE.L), supports 4.5 million customers worldwide. For more than 25 years, Sage Software has delivered easy-to-use, scalable and customizable software for accounting, customer relationship management, human resources, time tracking and the specialized needs of accounting practices and the construction, distribution, manufacturing, nonprofit and real estate industries. For more information, please visit the Web site at or call (866) 308-2378.

Contact Information

  • North American Press Contacts:

    John Schoutsen
    Vice President, Corporate Communications
    Sage Software
    (905) 629-7959, x301
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    Angie Maddox
    Account Manager
    Porter Novelli
    (404) 995-4548
    Email Contact