SOURCE: Sage Software

January 09, 2008 09:00 ET

Sage Software to Host Free Webcasts Featuring Nucleus Research Analysts and Advice for Maximizing Contact Management and CRM Investments

Industry Analyst-Led Sessions Will Cover Fundamental Differences Between Contact Management and CRM Software, Review Case Studies, and Offer Best Practices

SCOTTSDALE, AZ--(Marketwire - January 9, 2008) - Sage Software today announced it will host free Webcasts featuring Nucleus Research analysts Rebecca Wettemann and Marc Songini. Wettemann will present "Maximizing ROI For Your CRM Solution" on January 15th at 11:00 a.m. PST, and Songini will present "Maximizing ROI For Your Contact And Customer Management Solution" on January 16th at 11:00 a.m. PST. Attendees can register at and, respectively. Attendees will receive a free Nucleus Research GuideBook at the conclusion of each session that examines Sage Software customer implementations and best practices.

"There's no such thing as a bad CRM application, just a mismatched CRM application," said Rebecca Wettemann, Nucleus Research vice president. "Companies should evaluate their sales, marketing, service and support processes in relation to the flexibility and value proposition that different vendors provide. Knowing the fundamental differences between contact management and CRM software, and how they impact business, can help companies select and maximize value from their ideal solution. We will detail these differences in each session."

Nucleus Research recently conducted in-depth analyses of a number of ACT! by Sage and Sage SalesLogix customers to support its research and forthcoming Webcast presentations. The analysis included companies worldwide from vertical markets including manufacturing, financial services, publishing, and business services.

Participating ACT! customers included: H. J. Oldenkamp Co., Warren, Michigan; TSA Training Services, Dubai, United Arab Emirates; STAPLA Ultrasonics Co., Wilmington, Massachusetts; M. Griffith Locke Investment Services Inc., New Hartford, New York; and Vermeer Wisconsin, Butler, Wisconsin; UCSC Ltd., Phoenix, Arizona; Candlewood Suites, Durham, North Carolina; Choice Hotels International, Silver Springs, Maryland; ABA Retirement Funds, Quincy, Massachusetts.

Participating Sage SalesLogix customers included: Phonak AG in Switzerland; Bordner Installation Group in Kansas City, Missouri; Roland DG in the United Kingdom; Mortgage Lenders of America in Overland Park, Kansas; Argus Realty Group in Sarasota, Florida; Time Warner Retail Sales and Marketing in New York, New York; and Standford Marsh in the United Kingdom.

The Sage Software customers analyzed by Nucleus Research have engaged with some of the most experienced Sage CRM Solutions business partners to support their deployments including:

Ascendix ( Dallas, Texas; AspenTech Consulting Group, Inc. ( Plymouth, Michigan; Castle CRM ( New York, New York; Computing Connections, Inc. ( New Berlin, Wisconsin; Corum Corporation ( Ontario, Canada; CPiO Limited ( Birmingham, United Kingdom; Design R1 ( Tempe, Arizona; FD Systems Inc. ( Cardiff, United Kingdom; On The Verge, Inc. ( Quincy, Massachusetts; Solarsys Microsystems PTE Limited ( KeyPoint, Singapore; Strategic Sales Systems, Inc. ( Saint Louis, Missouri; and Winnovative Technology Consulting, LLC ( New York.

ACT! by Sage

ACT! established the Contact Management software category in 1987 and, today, is the number-one selling contact and customer management solution and preferred choice of over 2.8 million registered users and over 43,000 additional corporate customers to organize, access and manage their customer information. ACT! delivers powerful capabilities that support a full range of desktop, laptop, Web browser and handheld device access methods that can work seamlessly with a centralized database to help individuals, selling teams and corporate workgroups improve productivity and increase sales. For more information, visit or call 866-333-0990.

Sage SalesLogix

Sage SalesLogix is a full-featured, multi-client CRM solution that provides more than 300,000 users at over 8,500 companies with sales force automation (SFA), customer service and support, and marketing capabilities, as well as interactive dashboard and reporting functionality. Sage SalesLogix enables rich customization capabilities, high levels of end-user adoption and low total cost of ownership across all deployment methods. Optional mobility and business analytics tools are also available. For more information, visit or call 800-643-6400.

About Nucleus Research

Nucleus Research is a global provider of IT research and advisory services that provides CFOs, CIOs and their staffs with the real-world information they need to maximize the business returns from their technology investments, including successfully executing their IT deployments and determining the business value of their initiatives. Nucleus Research is the only technology research firm that is registered with the National Association of State Boards of Accountancy (NASBA). For more information, visit

About Sage Software

Sage Software supports the needs, challenges and dreams of nearly 2.8 million small and mid-sized business customers in North America through easy-to-use, scalable and customizable software and services. Our products support accounting, operations, customer relationship management, human resources, time tracking, merchant services and the specialized needs of the construction, distribution, healthcare, manufacturing, nonprofit and real estate industries. Sage Software is a subsidiary of The Sage Group plc, a leading global supplier of accounting and business management software solutions and related products and services for small and mid-sized businesses. Formed in 1981, Sage was floated on the London Stock Exchange in 1989 and the Group now has 5.5 million customers and employs over 13,900 people worldwide. For more information, please visit the Web site at or call (866) 308-2378.

© 2008 Sage Software, Inc. All rights reserved. All other trademarks are the property of their respective owners.

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