SOURCE: Sage Software

September 22, 2006 09:00 ET Helps Vendere Partners, Inc. Realize $150K Return on Investment in One Year

Sales Consulting and Lead Generation Management Company Creates Workflow Efficiencies and New Revenue Stream Using Customized System

SCOTTSDALE, AZ -- (MARKET WIRE) -- September 22, 2006 -- Sage Software today announced that Vendere Partners, Inc., a Dallas-based sales consulting and lead generation management company, has used to successfully automate workflow for 24 employees as well as manage its sales outsourcing services. reporting capabilities have also helped Vendere create an additional revenue stream by providing a system to more effectively collect and package industry marketing intelligence for its clients. New revenues combined with the organization's increased efficiencies using have resulted in a $150,000 return on Vendere's first-year CRM investment.

Vendere began providing sales force outsourcing and lead generation services for technology companies in 2003. With its continued growth, the company found it needed a CRM solution that could provide visibility into employee activities and enable detailed lead and opportunity management for its clients. Historically, during the course of its business activities, Vendere was called upon by clients to use various CRM systems. The company ultimately decided to standardize on a single system and chose, among the alternative solutions with which it was familiar, to manage its own business processes and streamline the outsourced services it offers clients.

" offered the usability and customizations that, NetSuite and Microsoft CRM could not provide us," said Sean O'Neil, vice president for Vendere Partners, Inc. "Thanks to these capabilities, we have been able to achieve a ten-fold return on our investment in just one year. We were also able to add a new source of revenue to our business which was an unplanned and additional benefit of our implementation."

Customizations Extend CRM Value

Vendere worked with Ascendix Technologies, a Sage CRM Solutions business partner, to customize for its targeted account and solution selling methodologies. Ascendix also helped customize inside sales pipeline capabilities that managers use for lead generation, qualification and client campaign tracking.

"Vendere wanted something that was easy to use, and was the perfect fit because it offers simplified database configuration and administration," said Wes Snow, president for Ascendix. "Rather than changing Vendere's business processes to fit the technology, we were able to help the company tailor to support its preferred workflow. They were up and running in a week." data mining and reporting capabilities have helped Vendere increase revenue by adding new competitive information tracking services. Industry marketing and product-specific information collected from lead generation and sales calls are packaged into custom reports that Vendere sells to organizations seeking market intelligence, creating an additional revenue stream for the company.

Vendere also uses to generate reports that include sales conversation notes detailing why a prospect was or was not interested in a client's product or service. The information is analyzed to make sales scripting and process adjustments for unique selling situations.

"The ROI Vendere has achieved using is outstanding," said Bob Neeser, vice president of sales for Sage CRM Solutions. "Just as important is the continued value that will come from using CRM to improve all aspects of Vendere's customer interactions. These additional benefits include increased revenues, reduced operating costs and longer lasting customer relationships."

Sage CRM

Sage CRM is an easy to use and feature rich CRM solution that integrates vital sales, marketing and customer support information for small and mid-sized businesses. Sage CRM provides flexible deployment options and is available as an on-demand CRM solution at, or as an on-premises CRM system. Sage CRM also includes a remote data synchronization client and support for wireless devices.

Sage CRM and are part of Sage CRM Solutions, the only family of CRM products designed specifically for the needs of small and medium-sized businesses that also includes ACT! by Sage and Sage CRM SalesLogix. For more details, visit or call (800) 643-6400.

About Vendere Partners, Inc.

Vendere Partners, Inc., is a Dallas-based firm providing lead generation services for technology vendors. The company also provides sales planning and sales process management consulting services for both inside and field sales teams. For more information, please visit, or call (972) 934-9756.

About Ascendix Technologies

Ascendix Technologies is a consulting firm providing business systems that improve sales effectiveness and operational efficiency for clients. Ascendix has been in business since 1996 and has over 50 years of combined experience in the deployment of business systems that help clients in the acquiring and retaining of customer relationships. For more information, please visit, or call (972) 889-8090.

About Sage Software

Sage Software supports the needs, challenges and dreams of more than 2.6 million small and mid-sized business customers in North America through easy-to-use, scalable and customizable software and services. Our products support accounting, operations, customer relationship management, human resources, time tracking, merchant services and the specialized needs of accounting practices and the construction, distribution, healthcare, manufacturing, nonprofit and real estate industries. Sage Software is a subsidiary of The Sage Group plc, a leading international supplier of accounting and business management software solutions and related products and services for small to mid-sized businesses. Formed in 1981, Sage was floated on the London Stock Exchange in 1989 and the Group now has 5.0 million customers and employs over 10,500 people worldwide. For more information, please visit the Web site at or call (866) 308-2378.

© 2006 Sage Software, Inc. All rights reserved. The Sage Software logo and the Sage Software product and service names mentioned herein are registered trademarks or trademarks of Sage Software or its affiliated entities. All other brands are trademarks of their respective companies.

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