SOURCE: Saint Arnold Brewing Company

October 10, 2007 09:01 ET

Saint Arnold Brewing Co. Bucks Politically Correct Trend, Proclaims Christmas Is for Everyone (of Drinking Age)

Return of Saint Arnold Christmas Ale Officially Marks Start of "Holiday" Season

HOUSTON, TX--(Marketwire - October 10, 2007) - Despite the conventional wisdom of marketing know-it-alls who warn about the dangers of offending someone, Saint Arnold Brewing Co. (www.saintarnold.com) is not being shy about its affection for Christmas. The Texas brewery's diverse community of passionate fans feels the same way, and they have been anxiously awaiting the opportunity to open this year's packages -- of Saint Arnold Christmas Ale.

This year's supply of Saint Arnold Christmas Ale will ship from the oldest craft brewery in Texas on October 16, 2007. This is the 13th annual edition of Saint Arnold Christmas Ale, which was originally introduced by Saint Arnold Brewing as its first seasonal in 1995.

"We have never regretted naming it Saint Arnold Christmas Ale because it sets us apart from all the namby-pamby marketing types who tell people not to use 'Christmas,'" said Brock Wagner, founder of Saint Arnold Brewing Company. "People of all religions and backgrounds make Saint Arnold Christmas Ale part of their annual celebrations. In fact, we have yet to see anybody not drink this beer because of its name."

Saint Arnold Christmas Ale is rich and hearty with a malty sweetness and pleasantly spicy bitterness. The recipe calls for using five different types of malted barley and refrains from adding any other grains or cereals such as corn or rice, which contributes to the beer's full flavor and relatively high alcohol level. The Saint Arnold brew crew also uses two different Pacific Northwest hop varieties.

Beginning October 16th, Saint Arnold Christmas Ale will be available on tap and in 12-ounce bottles sold in six-packs and cases. It will be available throughout Texas at grocery and liquor stores, bars and restaurants.

Saint Arnold Christmas Ale was recognized with the Bronze Medal at the 1998 World Beer Cup in the Old Ale/Strong Ale category and a Silver Medal at the World Beer Championships in the Strong Ale category. Its alcohol by volume content is seven percent and is best enjoyed at 45°F. It has an original gravity of 1.067. More information on Saint Arnold Christmas Ale can be found at http://saintarnold.com/beers/christmas.html.

About Saint Arnold Brewing Company

Saint Arnold Brewing's 10 brews are made and sold by the company's staff of 18 dedicated employees. The brewery was listed by USA Today as one of the "10 great places to see what's brewing in beer." It is located at 2522 Fairway Park Drive, and its brewery tour and tasting is offered every Saturday at 1 p.m. For more information on Saint Arnold's five year-round and five seasonal beers as well as root beer, log on to www.saintarnold.com.

Contact Information

  • Contact:
    Dan Keeney
    DPK Public Relations
    (832) 467-2904
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