SOURCE: The Pedowitz Group

October 31, 2007 17:00 ET

Sales and Marketing Industry Veteran Debbie Qaqish Joins The Pedowitz Group; Partners to Launch New Firm

Partnership Alliance Leverages Industry Knowledge and Synergy to Develop Ground-Breaking Products and Services That Will Help Clients Develop Sustainable Revenue Growth

ATLANTA, GA--(Marketwire - October 31, 2007) - The Pedowitz Group, the leader in sustainable revenue growth services for business-to-business (B2B) marketers, today announced that industry veteran Debbie Qaqish has joined as a principal partner. Ms. Qaqish has over 30 years of sales and marketing experience in leading multiple B2B companies to sustained revenue growth and profitability. Most recently, Ms. Qaqish served as VP of Strategy and Marketing for Knowlagent, an award-winning software company that helps clients drive revenue from the call center.

The Pedowitz Group, together with Ms. Qaqish, will be able to extend its service line by providing businesses with a wide variety of Web 2.0 marketing services and best practices that drive sustainable revenue growth through the application of strategy, technology, process, people, and measurement.

Debbie Qaqish is a leading authority on applying strategy, technology and process to help B2B organizations drive revenue growth. Her principal areas of expertise include designing results-oriented inside sales and sales organizations that leverage technology and optimal processes to profitably grow revenue. Additionally, Ms. Qaqish is a revenue-focused marketing strategist. She has consistently designed marketing programs and systems that align sales and marketing around what it takes to get, keep and grow profitable client relationships.

"Getting Debbie on our team is a tremendous boost," said Jeff Pedowitz, President and CEO of The Pedowitz Group. "Her passion for sales and marketing, combined with her exceptional knowledge and ability to deliver outstanding and consistent results, will allow us to deliver even more value for our customers. Having her on board will also allow us to significantly ramp up our strategic sales and marketing practice."

"This was the right move for me," said Debbie Qaqish. "B2B marketers are starving for help in selecting and applying the right technology to help them drive demand and improve their marketing effectiveness. We can help them bridge the gap between sales and marketing and implement the proper strategies, processes, and measurement platform that will help them drive sustainable revenue growth. Jeff Pedowitz is incredibly talented and is one of the few people that really understand Web 2.0 and how to generate sales ready leads that drive revenue. I am looking forward to working with him and helping our clients transform their marketing operation into a revenue machine."

About The Pedowitz Group. The Pedowitz Group is a results-oriented services firm that enables marketing and sales teams to achieve their goals through the application of strategy, execution and technology selection. Founded by 17-year sales and marketing veteran Jeff Pedowitz, The Pedowitz Group provides education, evaluation, and execution services that allow B2B marketers to drive sustainable revenue growth. Additionally, The Pedowitz Group is a partner of Eloqua Corporation, providing services for Eloqua implementation, training, and even full Eloqua systems management for companies who lack the time or resources to operate this award-winning demand generation platform. Prior to founding The Pedowitz Group, Pedowitz was Vice President of Professional Services at Eloqua where he successfully designed and built a successful marketing services consulting practice in less than 2 years. For more information, please visit us at or call 888-459-8622.

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