SOURCE: Sales & Marketing Technologies

Sales & Marketing Technologies

December 03, 2009 07:00 ET

Sales Transactional Component That Allows Online Purchasing Can Be the Difference Maker in Your Marketing Mix, According to Sales & Marketing Technologies

ALTAMONTE SPRINGS, FL--(Marketwire - December 3, 2009) - Online marketing still remains a mystery to many small and medium-sized business owners.

Many small and medium businesses create a Web site, only to be disappointed to find no change in their overall business. What is usually missing, according to a leading Florida Web development and Internet marketing firm, Sales & Marketing Technologies (SMT), is an online sales transactional component that allows online visitors to buy directly from the Web site.

"Many companies work hard to create a Web site to tell their story, but they often fail to include the means for online visitors to buy what they see," said Dave Larson, SMT's president & CEO. "A Web site should be a two-way street that allows one to actually purchase the product or service which they are already viewing. It only makes sense to provide the means to make a purchase."

"By adding a sales component to their Web site, smaller companies can economically and effectively compete without the considerable investment in additional sales personnel and support," said Larson.

Larson said there are three primary reasons an online sales component makes good business sense for smaller businesses:

--  An online sales component makes it easy for customers to buy
--  Online marketing overcomes time and distance
--  The affordability of adding an online sales center is comparatively

"Today's consumer is stressed," Larson points out. "They have less money, less time, and less inclination to shop. By adding an online sales element to your Web site, you overcome time and distance and you make it as easy as possible for the online buyer to purchase your product or service."

Sales & Marketing Technologies offers a program called Conversion Sites that adds sales functionality to existing Web sites and, for new Web sites, incorporates the sales transaction capability into the original design. The Conversion Site package builds into existing or new Web sites features that online buyers have grown familiar with, including online forms, account registration for repeat shoppers, featured items, and the use of a credit card to purchase via the Internet.

For the business owner, SMT handles the construction and design of the Web site package and tailors the program to be easily edited by the business owner. "Our clients can easily change prices or offer special deals at the click of a button," explained SMT's Larson. "Further, we offer a powerful training program that makes it easy to make changes on one's Web site."

The Conversion Site package also offers a powerful array of informational marketing tools, including:

--  Phone call tracing and recording
--  Lead management tools
--  Blog with RSS feed
--  Web and E-mail hosting
--  Lead generation software training
--  Online training

"In today's online-oriented business environment, a business that fails to provide the online visitor with the means to purchase online is missing a huge opportunity. The answer? Add a Conversion Site that allows the online shopper the means to make a purchase," said Larson.

Sales & Marketing Technologies (SMT) is a leading full-service Web development and Internet marketing company. SMT creates, develops and markets custom Websites for businesses in the U.S., U.K., Caribbean, and South America. Additionally, SMT offers Internet marketing and lead generation programs, consulting Web hosting services, strategic planning and social media integration. More information: 800-434-0339.

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